For many companies, digital marketplaces and e-commerce platforms such as Amazon or eBay are mainstays. With us by your side you can increase sales!
An increasing number of users are no longer searching for products with Google, but using marketplaces such as Amazon, eBay and other e-commerce platforms directly. Manufacturers, brands, and vendors have a vested interest in placing products in view of their best potential customers. After all, they are just a few clicks away from making a purchase decision and, subsequently, from the final transaction.
A holistic and skillful optimization of your own article listings is therefore more important than ever—whether for short-term sales of individual products and product groups or for a long-term increase and stabilization of sales. With our e-commerce marketing expertise, you can maximize your success in online marketplaces by differentiating yourself from your competitors.
We work with you closely, helping you to take each step to advance your business. We can also teach your marketing and salespeople what’s needed in a comprehensive workshop. Similar to the “typical”, for example Google-oriented search engine marketing (SEM), a distinction should also be made in the marketing activities for product search engines between paid and organic measures.
Marketplace Optimization (MPO) refers to measures to improve the findability of products on sales platforms. The goal of MPO is to ensure products appear as high as possible in organic rankings. To achieve this, the contents of individual product pages are optimized. As with general search engine optimization, the keywords that potential customers use to search for specific products form the basis of MPO-compliant content. Just as with SEO, MPO measures are time-consuming but always sustainable.
Paid marketing measures in digital marketplaces are summarized under the term Marketplace Advertising (MPA). MPA can be understood as a commerce platform counterpart to Search Engine Advertising (SEA). MPA campaigns are an important part of the holistic product optimization for Amazon and other platforms, since ads can not only increase sales and revenue, but also improve ranking positions of the listed products in the long term.
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Claneo – Search- und Content-Marketing-Agentur