Your partner for content workshops tailored to your needs

SEO content workshops for companies

Custom-fit content moves your company forward! In our workshops, you will learn everything you need to know about content and how to create and optimize high-quality content yourself.

Your partner for content workshops tailored to your needs

Our workshop services:

SEO content

When it comes to the topic of content ranking in search engines, you’ll often hear the term “SEO content”. Due to its dubious past, SEO content has a bad reputation – but wrongly so. When done right, SEO content makes users happy and can thus make a decisive contribution to the success of a company. In our workshops, you will learn what makes for good content – from the basics to specific topics such as meta data, headlines or gender-appropriate language.

Content training tailored to your company

We adapt the workshop to your needs by

analyzing your existing content beforehand,
discussing the results in the workshop, and
addressing specific questions from your employees.

In this way, we give you an all-round package for the creation or optimization of your content.

Simply let us know which topics you are interested in via the contact form. We will be happy to make you an individual offer for a content workshop tailored to your needs.

Turn your employees into SEO content professionals

Our workshops are primarily aimed at companies that already have their own content team or are in the process of building one. Your editors, content managers or copywriters will learn how to write search-engine-optimized content with a focus on benefits and added value for your customers.

Concentrated expertise, practical examples and Q&A sessions

Benefit from the many years of experience and proven practical knowledge of our content experts. With Claneo you have the best partner for content workshops on your side!

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Need some inspiration? Sample content for your personalized content workshop

Decide on one of our workshops listed here, combine several into one package or tell us your desired topic. In any case, we adapt the content of the workshop to the needs of your company and the knowledge level of the participants.

SEO and Content Basics + Frequently Asked Questions

We provide answers to questions that (not only) SEO and content newbies are concerned about:

What is SEO – and what is good content?
Where and how often should I use keywords in the text?
How do I write titles and descriptions for a high click-through rate?
How do I set internal links correctly and why are they so important?
Researching user questions – which tools help?
How long does it take for my content to rank?

Participants will learn all this and more as part of the workshop.

Qualitative content audit and text optimization

Discover our practical guide for the analysis and subsequent optimization of your own content. Among other things, we shed light on the following questions:

Where should I start with optimization?
What new content do I need?
How do I create a “Perfect Page”?
What is EEAT and how do I produce EEAT content?
What is the optimal text structure?
Which “writing sins” should I avoid?

After the content audit workshop, you will understand what elements are important when it comes to writing and optimizing content and know exactly how to approach this process in a targeted manner.

B2B content – what’s different from B2C?

We analyze the differences between content for B2B and B2C in terms of target audience, products, purchase decision, keywords and content, conversions, etc. and discuss what this means for content creation.

Creative writing – with practical exercises

A brief look at the theory and, more importantly, the practice of Creative Writing as an impetus for anyone who deals with texts professionally. Experience how you can use creative writing exercises in your everyday life to produce better texts.

Storytelling – Content marketing to remember

An insight into storytelling for business purposes. What makes for great storytelling and how does it work? Discover our guide for first attempts and get creative.

Instructors

The leaders of our content workshops bring with them many years of practical experience in the areas of text creation and optimization, content management, editing, journalism, writing training and translation. Together with other SEO and content marketing experts at Claneo, they work for well-known companies to develop and implement successful SEO and content strategies.

Target group

Our SEO content training courses are aimed at employees who work as part of in-house editorial departments or content teams who deal with online marketing and texts published online. Our courses are particularly suited to those wanting to prepare their content for search engines, e.g.:

Online editors
Copywriters
Editors
Content managers
Online marketing managers

Prior SEO knowledge is not mandatory but can be helpful depending on the topic of the workshop. We will be happy to advise you on which content is best suited to your team’s level of knowledge.

Event format & duration

Choose a content webinar hosted online via Microsoft Teams or a content seminar which takes place at our office in Berlin-Friedrichshain (includes snacks and drinks). Address and directions can be found here.
The number of participants is limited to 8 people per webinar or seminar to create a pleasant and productive learning atmosphere.
The duration of the content workshop depends on the desired content. We will inform you about the expected duration in an individual offer.
Our content seminars or webinars do not take place at fixed times: Here, too, we are guided by your needs.

Your advantages

Expert knowledge

Benefit from the concentrated know-how of our content professionals, who in their daily work successfully support start-ups, SMEs and corporations in the creation and optimization of SEO texts for various industries.