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Benefit from our experts’ dashboards

LLM traffic check for
Google Analytics 4

Benefit from our experts’ dashboards

Try our Looker Studio dashboard to better understand and analyze LLM traffic and the impact of AI Overviews on your website traffic.

Request the template now

Features

This dashboard helps you better assess and understand traffic from large language models (LLMs) and the effects of AI Overviews. You can simply connect your own Google Analytics 4 data.

The dashboard provides valuable insights:

  • Overview of traffic by LLM: see at a glance how much traffic comes from ChatGPT, Perplexity AI, Gemini and Microsoft Copilot.
  • Impact on individual pages: analyze which of your landing pages are visited most often via LLMs.
  • Organic traffic vs. LLM traffic: compare LLM traffic with your other traffic sources to understand ratios and dependencies.
  • Development since AI Overviews: track your organic Google traffic since the introduction of AI Overviews to spot possible effects.

Easy setup & use

To use the dashboard, simply select your Google Analytics 4 property in the data control at the top of the page. If Google Analytics has not yet been authorized as a data source in Looker Studio, you have to do this once.

As soon as the correct property is selected, all tables and visualizations are filled with your data. The dashboard is divided into three sections:

  • Page 1: general overview of traffic from LLMs.
  • Page 2: detailed distribution and ratio of LLM traffic to the rest of your website traffic.
  • Page 3: analysis of the impact of Google AI Overviews on organic traffic.

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