As a digital PR agency, we are happy to provide you with holistic support in developing successful digital PR strategies. In our individual consultations with you, we develop customized concepts and are also happy to advise you on selected topics related to digital PR and content marketing. Below you will find a detailed overview of our services.
With our experienced experts, we research and collect valid data as the foundation of a digital PR campaign. We transform this data into target group-oriented images and texts that are exciting for media, users and search engines at the same time. We also provide competent and experience-based support in technical implementation and landing page development.
Even the most creative ideas only become a successful campaign if it is picked up by the media. In order to achieve this, we tailor your digital PR campaign for the media. Our experience and relations with a broad range of journalists, bloggers, and other media professionals helps us turn your campaign into a success. We work transparently: Upon request, we will provide you with a detailed insight into our approach so that you will understand the success of our work
If you are working on campaigns and content and would like to have our professional support, we are more than happy to jump in and help you out. If you want to grow and learn more about Digital PR, we are also glad to share our knowledge with you through workshops (It can be digital as well as in-person.) and provide exciting insights into the world of Digital PR.
The aspect of search engine optimization is the final piece of digital PR. This is done when the content on the website ranks for specific keywords in the search results. Keyword research is an integral part of digital PR campaigns at Claneo. This is where the power of Digital PR becomes apparent: creating SEO-optimized content that is also written for users and that has added value, combined with the backlinks, and mentions that the campaign generates in the media, resulting in a good chance of grabbing the top places in the search results. Through clever internal linking on the campaign page to further topics within a domain, the whole domain is strengthened and thus also benefits in the medium and long term by building organic and valuable backlinks. The incoming link power is controlled in a targeted manner to ensure that your brand presents itself to search engines as an authority in its subject area.
Digital PR is defined by the symbiosis of its sub-disciplines. If digital PR measures are conceived, produced, and distributed holistically and by experts from all sub-disciplines, they have a greater chance of ensuring a company or brand is talked about in the long term. Digital PR is the modern way to digitally build trust and authority for a brand and position itself ahead of the competition.
Digital marketing is constantly evolving, and SEO is no exception. Since the previous practices for gaining organic backlinks are no longer efficient enough, we see it as necessary to break new ground. The introduction of the Digital PR department within Claneo is justified by the increasing importance of this topic for the digital market. The Digital PR team intends to further develop and drive this topic in a professional way.
Digital PR encompasses all methods that help a brand gain authority in its industry, brand mentions and links online, and consequently better search engine rankings. As part of a digital PR strategy, this starts with developing high-quality content that drives interest and interaction with a brand (pull communication) and ensures mentions on social media, which can generate organic backlinks. Digital PR not only pursues improving a brand’s external image, but also supports authority on Google through high-quality clippings. The growing importance of Digital PR for Google was confirmed by John Mueller (Webmaster Trends Analyst at Google) through his tweet in January.
Digital PR: Unique Content + Successful Seeding = Clippings
Screenshot: Tweet of John Mueller, Webmaster Trends Analyst at Google