Our Digital PR services
As a digital PR agency, we are happy to provide you with holistic support in developing successful digital PR strategies. From the initial brainstorming around exciting campaigns to the creation of content including visual and technical preparation and implementation to targeted seeding: You benefit from our expertise from numerous successful projects. In our individual consultations with you, we develop customized concepts and are also happy to advise you on selected topics related to digital PR and content marketing. Below you will find a detailed overview of our services.
With our experienced experts, we research and collect valid data as the foundation of a digital PR campaign. We transform this data into target group-oriented images and texts that are exciting for media, influencers, users and search engines at the same time. We also provide competent and experience-based support in technical implementation and landing page development.
Even the most creative ideas only become a successful campaign if it is picked up by the media. In order to achieve this, we tailor your digital PR campaign for the media. Our experience and relations with a broad range of journalists, influencers, and other media professionals helps us turn your campaign into a success. We work transparently: Upon request, we will provide you with a detailed insight into our approach so that you will understand the success of our work
If you are working on campaigns and content and would like to have our professional support, we are more than happy to jump in and help you out. If you want to grow and learn more about Digital PR, we are also glad to share our knowledge with you through workshops (It can be digital as well as in-person.) and provide exciting insights into the world of Digital PR.
What is Digital PR?
Digital PR as part of content marketing
Newsworthiness and seeding – How digital PR campaigns achieve media reach
In order to create added media value for the digital PR campaign, it is important to check the news value of the ideas during the conception phase. Extensive data analyses, representative surveys or exciting city comparisons can be used as content for this purpose. But digital PR does not necessarily have to focus on complex data sets. Depending on the target group, the brand and the desired media, an infographic, an interactive map or a simple tool can also be the basis for a later article about the campaign. The important thing is that the content is prepared and communicated in an appealing way to the appropriate media creators. Ultimately, so-called seeding determines the success of a digital PR campaign, as mentions, interactions and links in relevant media are the main goal. Classic PR work via one’s own channels is no longer sufficient here.
SEO – digital PR campaigns also want to be found
The aspect of search engine optimization is the final piece of digital PR. This is done when the content on the website ranks for specific keywords in the search results. Keyword research is an integral part of digital PR campaigns at Claneo. This is where the power of Digital PR becomes apparent: creating SEO-optimized content that is also written for users and that has added value, combined with the backlinks, and mentions that the campaign generates in the media, resulting in a good chance of grabbing the top places in the search results. Through clever internal linking on the campaign page to further topics within a domain, the whole domain is strengthened and thus also benefits in the medium and long term by building organic and valuable backlinks. The incoming link power is controlled in a targeted manner to ensure that your brand presents itself to search engines as an authority in its subject area.
Conclusion: Classic PR + Content Marketing + SEO = Digital PR
Digital PR is defined by the symbiosis of its sub-disciplines. If digital PR measures are conceived, produced, and distributed holistically and by experts from all sub-disciplines, they have a greater chance of ensuring a company or brand is talked about in the long term. Digital PR is the modern way to digitally build trust and authority for a brand and position itself ahead of the competition.