Unique content for more visibility
PR stands for “public relations” and the goal of this profession is to reach a targeted audience with a carefully created message or offer. The same applies to the web. Good PR strategies help turn projects into success stories. Digital PR is a modern instrument for the targeted development and distribution of your content on the internet. Contact us to find out everything about Digital PR and how our team of experts can provide you with targeted and individual support.
Unique content for more visibility
As a digital PR agency, we are happy to provide you with holistic support in developing successful digital PR strategies. In our individual consultations with you, we develop customized concepts and are also happy to advise you on selected topics related to digital PR and content marketing. Below you will find a detailed overview of our services.
With our experienced experts, we research and collect valid data as the foundation of a digital PR campaign. We transform this data into target group-oriented images and texts that are exciting for media, users and search engines at the same time. We also provide competent and experience-based support in technical implementation and landing page development.
Even the most creative ideas only become a successful campaign if it is picked up by the media. In order to achieve this, we tailor your digital PR campaign for the media. Our experience and relations with a broad range of journalists, bloggers, and other media professionals helps us turn your campaign into a success. We work transparently: Upon request, we will provide you with a detailed insight into our approach so that you will understand the success of our work
If you are working on campaigns and content and would like to have our professional support, we are more than happy to jump in and help you out. If you want to grow and learn more about Digital PR, we are also glad to share our knowledge with you through workshops (It can be digital as well as in-person.) and provide exciting insights into the world of Digital PR.
Our Digital PR campaigns are known from
With our international team of marketing and SEO experts, we lead your project to success. We have many years of experience in supporting global brands and corporations. Additionally, we know exactly what’s important to get people to talk about your company. We support you in all digital PR measures.
The development and creation of successful content marketing campaigns
Content and technical implementation and development
Workshops on relevant aspects of digital PR
The creation of appealing visuals
Targeted distribution of your content (Seeding)
Ongoing consulting and KPI reporting
We attach great importance to the quality of our work and invest specifically in the further training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the German Association for the Digital Economy (BVDW).
The aspect of search engine optimization is the final piece of digital PR. This is done when the content on the website ranks for specific keywords in the search results. Keyword research is an integral part of digital PR campaigns at Claneo. This is where the power of Digital PR becomes apparent: creating SEO-optimized content that is also written for users and that has added value, combined with the backlinks, and mentions that the campaign generates in the media, resulting in a good chance of grabbing the top places in the search results. Through clever internal linking on the campaign page to further topics within a domain, the whole domain is strengthened and thus also benefits in the medium and long term by building organic and valuable backlinks. The incoming link power is controlled in a targeted manner to ensure that your brand presents itself to search engines as an authority in its subject area.
Digital PR is defined by the symbiosis of its sub-disciplines. If digital PR measures are conceived, produced, and distributed holistically and by experts from all sub-disciplines, they have a greater chance of ensuring a company or brand is talked about in the long term. Digital PR is the modern way to digitally build trust and authority for a brand and position itself ahead of the competition.
An increase in visibility of more than 100%? With the help of digital PR campaigns, this and much more is possible! If you want to know how we helped HelloFresh achieve these great results, read our Case Study.
Increase brand awareness with the help of bees? It’s possible! In this case study, we show how a digital PR campaign perfectly tailored to the target group was able to increase both the brand awareness of Coop Bau+Hobby and the “bee awareness”.
To increase brand awareness while underscoring its status as a healthcare expert, we partnered with Doctolib to implement a digital PR campaign with a strong local focus.
The cornerstone of a successful digital PR campaign are the goals and a joint exchange about them. To this end, we get to know each other in a kick-off meeting, conduct a joint needs analysis and set goals for the campaign. In addition, the most important technical and content-related possibilities and conditions are clarified here.
A digital PR campaign lives from its idea. Once the goals have been set, we start designing exciting content formats that fit your target group and the media that could report on them. To do this, we use various brainstorming and evaluation techniques based on experience from numerous successful projects.
After we have agreed on an idea in exchange with you, we start with the research or data collection. For this, we use only proven market research methods and sources to deliver the best possible data quality. With experienced in-house experts, we design meaningful digital content in image and writing and then take care of the technical implementation of the landing page ourselves or in consultation with your experts.
Distribution, also known as seeding, determines the success of a digital PR campaign. For the best possible results, we work with professional structures and tools to give our project the media attention it deserves. Of course, we keep you continuously informed about all developments.
The final step is to measure the successes and results: How well did the digital PR campaign work and in which media was the information picked up and how?
Digital marketing is constantly evolving, and SEO is no exception. Since the previous practices for gaining organic backlinks are no longer efficient enough, we see it as necessary to break new ground. The introduction of the Digital PR department within Claneo is justified by the increasing importance of this topic for the digital market. The Digital PR team intends to further develop and drive this topic in a professional way.
Digital PR encompasses all methods that help a brand gain authority in its industry, brand mentions and links online, and consequently better search engine rankings. As part of a digital PR strategy, this starts with developing high-quality content that drives interest and interaction with a brand (pull communication) and ensures mentions on social media, which can generate organic backlinks. Digital PR not only pursues improving a brand’s external image, but also supports authority on Google through high-quality clippings. The growing importance of Digital PR for Google was confirmed by John Mueller (Webmaster Trends Analyst at Google) through his tweet in January.
Digital PR: Unique Content + Successful Seeding = Clippings
Screenshot: Tweet of John Mueller, Webmaster Trends Analyst at Google
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