Content Marketing

Content Marketing for SEO

In close cooperation with you, we conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. We focus on the marketing of informative content rather than on the mere promotion of services or products. You can fully rely on our expertise to implement value-added content marketing campaigns on your website.
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Our services

As a digital content marketing agency, we support you holistically in the development of successful content marketing strategies. Since our foundation in 2017, we have already implemented more than 50 projects and supported customers such as Henkel, Coop, HelloFresh and Viessmann on their way to visible and sustainable success. Our experts in the areas of SEO, content, digital PR, and marketing efficiency will develop customized concepts in individual consultation with you and will be happy to advise you on selected topics related to content marketing. Below you will find a detailed overview of our services.

Creation of content hubs

We develop a content hub based on the content strategy that was discussed with you. The content hub represents a collection point for all content that addresses the problems, wishes, and needs of your customers and takes the form of a magazine, an advice portal, a blog, or similar. Our goal is to use this content to steadily increase traffic and position your brand as an expert among customers and consumers.

Digital PR

As a combination of different areas of expertise and overlapping elements within content marketing, classic PR work and search engine optimization, digital PR is the modern tool for the targeted development and distribution of your content on the Internet. Our international team of marketing and SEO experts ensures that your stories are heard by means of a good PR strategy.

Your benefits with Claneo as content marketing partner


We can lead your project to success with our international team of marketing and SEO experts. With many years of experience in supporting global brands and corporations under our belts, we know which factors have an influence on getting your project talked about and can support you in all content marketing measures.

Development and conception of successful content marketing campaigns

Content and technical implementation and development

Workshops on relevant sub-aspects of content marketing

Targeted distribution of your content (seeding)

Creation of appealing visual media

Ongoing consulting and KPI reporting

Clients who grow with us


Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations as well as numerous SMEs and start-ups.

Hello Fresh

Kundenstimmen

“Claneo supports us in all operational topics around SEO and is also a valuable discussion partner in strategic consulting. Working with the competent team is fun, and we achieve very good results on various platforms.”
Sabrina Hummel / UX & Frontend Solutions Coop Gruppe

Collaboration

01

Target definition & analysis

The cornerstones of any successful content marketing plan are focused goals and the clear discussion surrounding them. As a result, it is important that we have a kick-off meeting where we get to know each other, conduct a joint needs analysis and set goals to determine the measures of the content marketing plan. Additionally, the most important technical and content-related possibilities and conditions should be clarified here.
02

Conception

Once the goals have been set, we start by conceptualizing exciting content formats that fit your target group and the media that could report on them. To do this, we use various brainstorming and evaluation techniques based on experience from Claneo’s numerous successful projects.
03

Production

After we have mutually agreed on an idea, we start the research or data collection. For this, we use only proven market research methods and sources to deliver the best possible data quality. With experienced in-house experts, we design meaningful digital content both in visual and text formats and then take care of the technical implementation of the landing page ourselves, or in consultation with your experts.
04

Distribution

Distribution, also called seeding, determines the success of content marketing campaigns. For the best possible results, we work with professional structures and tools to give our project the media attention it deserves. Of course, we keep you regularly updated on all developments.
05

Success measurement and controlling

The final step is to measure successes and results: How well did the content marketing measures work?

Individual solutions

In close consultation with you, we develop an individual content marketing strategy.

FAQ

What is content marketing?
The term content marketing primarily encompasses the creation, but also the dissemination of content that, in the best case, offers the target group added value or is generally particularly interesting or entertaining.
Why content marketing?
With the help of content marketing measures, companies can not only inspire potential customers, but also turn users into new customers or persuade existing customers to make follow-up or repeat purchases – and do so in a charming way with added value.
What are the goals of content marketing?

With content marketing measures, companies can pursue three goals when it comes to content creation:

  • Creating content that conveys useful and inspiring knowledge and information.
  • Creating content that is entertaining.
  • Creating content that is advisory and promotes sales.
How do you measure success in content marketing?

We measure and evaluate the success of content marketing measures using proven metrics such as reach (social signals and off-page signals), organic rankings, and user engagement.

Publications

Content Marketing Report 2021

Der Professional Guide to Content Marketing zeigt Ihnen, wie Sie in fünf Schritten das Maximum aus Ihren Kampagnen holen. Sie profitieren nicht nur von dem geballten Fachwissen unserer Expert:innen, sondern auch von spannenden Einblicken, die Unternehmen wie Jungheinrich PROFISHOP, Henkel und HelloFresh in ihre Content-Marketing-Prozesse geben.  

Was machen Content Marketing Manager:innen:

Content ist und bleibt eines der wichtigsten Marketingthemen in Unternehmen. Aber was machen Content Marketing Manager:innen eigentlich abgesehen vom Erstellen möglichst interessanter Inhalte? In diesem Artikel wollen wir diesen Job näher beleuchten.

Was ist Content Marketing?
Unter dem Begriff Content Marketing versteht man in der Regel vor allem das Erstellen, aber auch das Verbreiten von Inhalten, die der Zielgruppe im besten Fall einen Mehrwert bieten oder generell besonders interessant oder kreativ sind. Ziel ist es, potenzielle Kunden anzusprechen und auf diese Weise Handlungen zu generieren, die zum Beispiel zu mehr Reichweite, Traffic, Leads oder Sales führen.

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International Search & Content Marketing Agency

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