Your partner for all your content marketing needs
In close cooperation with you, we conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. We focus on the marketing of informative content rather than on the mere promotion of services or products. You can fully rely on our expertise to implement value-added content marketing campaigns on your website.
Your partner for all your content marketing needs
As a digital content marketing agency, we support you holistically in the development of successful content marketing strategies. Since our foundation in 2017, we have already implemented more than 50 projects and supported customers such as Henkel, Coop, HelloFresh and Viessmann on their way to visible and sustainable success. Our experts in the areas of SEO, content, digital PR, and marketing efficiency will develop customized concepts in individual consultation with you and will be happy to advise you on selected topics related to content marketing.
With our wide-ranging expertise in the field of content, we support you holistically in the creation and optimization of your content. We work with you to develop a suitable strategy and ensure that your content reaches your target audience – in more than 10 languages.
We develop a content hub based on the content strategy that was discussed with you. The content hub represents a collection point for all content that addresses the problems, wishes, and needs of your customers and takes the form of a magazine, an advice portal, a blog, or similar. Our goal is to use this content to steadily increase traffic and position your brand as an expert among customers and consumers.
As a combination of different areas of expertise and overlapping elements within content marketing, classic PR work and search engine optimization, digital PR is the modern tool for the targeted development and distribution of your content on the Internet. Our international team of marketing and SEO experts ensures that your stories are heard by means of a good PR strategy.
Your benefits with Claneo as content marketing partner
We can lead your project to success with our international team of marketing and SEO experts. With many years of experience in supporting global brands and corporations under our belts, we know which factors have an influence on getting your project talked about and can support you in all content marketing measures.
Development and conception of successful content marketing campaigns
Workshops on relevant sub-aspects of content marketing
Creation of appealing visual media
Content and technical implementation and development
Targeted distribution of your content (seeding)
Ongoing consulting and KPI reporting
We attach great importance to the quality of our work and invest specifically in the further training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the German Association for the Digital Economy (BVDW).
who grow with us
Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations as well as numerous SMEs and start-ups.
Would you like to know how a holistic content marketing strategy combined with SEO has significantly increased traffic to a brand website? Then be sure to take a look at our case study on the Henkel brand Pattex.
How can a traditional company with a well-thought-out informational SEO content strategy improve its organic Google ranking? By answering the questions of its users.
This is how we work with you
Once the goals have been set, we start by conceptualizing exciting content formats that fit your target group and the media that could report on them. To do this, we use various brainstorming and evaluation techniques based on experience from Claneo’s numerous successful projects.
After we have mutually agreed on an idea, we start the research or data collection. For this, we use only proven market research methods and sources to deliver the best possible data quality. With experienced in-house experts, we design meaningful digital content both in visual and text formats and then take care of the technical implementation of the landing page ourselves, or in consultation with your experts.
Distribution, also called seeding, determines the success of content marketing campaigns. For the best possible results, we work with professional structures and tools to give our project the media attention it deserves. Of course, we keep you regularly updated on all developments.
The final step is to measure successes and results: How well did the content marketing measures work?
With content marketing measures, companies can pursue three goals when it comes to content creation:
We measure and evaluate the success of content marketing measures using proven metrics such as reach (social signals and off-page signals), organic rankings, and user engagement.
As a digital search marketing agency, we provide you with individual and targeted support in all core areas of offpage SEO. Our international team of experts develops sustainable strategies in close consultation with you and has already helped customers, such as Henkel, Coop, HelloFresh, and Viessmann achieve visible and long-term success.
We support you holistically in the alignment of your SEO strategy. To this end, we work with you to develop customized concepts for long-term success and support you in all relevant areas related to SEO. In addition, we advise you not only on all current, but also on the future issues around organic search.
Get in touch wih us. We will get back to you as soon as possible.