As a SEO agency, we support you holistically in the development of successful international SEO strategies. Together we develop customized concepts and support you in all relevant areas around international SEO.
From the development of keyword strategies, potential analyses, technical audits and relaunch support to needs analyses and strategies in the area of content and offpage – our services in strategic search engine optimization for multilingual websites are diverse and are always individually adapted to your needs and goals.
In the course of a content and keyword strategy, we work with you to develop a concrete needs analysis for the respective target market concerning the nature of your business model, your website, and your target group. This will determine how much content is needed and in what form it is required for maximum success.
Depending on the target market, our knowledgeable international experts will adapt your existing content or create new texts that are valuable to your future users and optimized for search engines. The process of transcreation does not only include a pure text translation into other languages but also includes preceding research about cultural conditions and the culturally shaped search behavior.
Depending on the target market and taking into account individual circumstances, we decide together with you which domain strategy is the right one for your goals and then implement it with you.
We offer international offpage strategies in the areas of offpage audits, disavow analyses, reconsideration requests, and offpage competition analyses.
We ensure that your international relaunch succeeds without any loss of visibility or traffic. For a smooth process, we consider SEO already in the planning phase and thoroughly prepare the technical migration.
Our country experts
Since customers are now used to using services worldwide and being able to order conveniently from anywhere, the demands on companies and their websites are also growing. However, this development does not only bring the advantage of an extended target group for companies but also the challenge of international search engine optimization. International SEO describes the search engine optimization of a website for different countries and languages. A well-thought-out internationalization strategy is absolutely necessary to ensure that a website performs well in terms of SEO not only in its country of origin but also in all other countries. The adaptation to the respective target market plays a central role because a simple translation of the website is far from sufficient here.
International SEO is mainly relevant for companies where it may make sense to additionally offer their own products or services in other countries. With the right international SEO strategy, different target markets can be addressed, visibility can be increased and in this way traffic on one’s own website, as well as sales can be significantly increased.
The following five factors are particularly important for successful internationalization:
The biggest mistake is when one simply assumes a direct translation of keywords is sufficient. While translating keywords may be correct in meaning, localization takes local and cultural backgrounds into account.
If an insurance company from an English-speaking market also wants to gain a foothold in Germany and simply translates “car insurance” as “Autoversicherung”, they will lose a lot of traffic. The reason: In Germany, “KFZ Versicherung” is the keyword that is predominantly searched for, even reaching a search volume four times greater than the keyword “Autoversicherung”. Native speakers help to circumvent these semantic hurdles.
At Claneo we work hybrid. Our team of native speakers is responsible for our core markets: Germany, USA, Canada, UK, Ireland, Netherlands, Belgium, France, Spain, Italy, Turkey, Brazil and Portugal. For markets that we cannot cover internally, we cover with curated freelancers (at least two per market). Since Google is the main search engine in most countries, it basically comes down to strategy and content to be successful internationally.
At Claneo, we work with the six-eyes principle: An SEO analyst takes over the content strategy, an editor writes the content, and a proofreader does the final review. In addition, tools can help to accompany the process or to work with term weightings.
In our experience, a country code domain is a good choice if, for example, you were previously only active in Germany with the country code top-level domain “.de”. Furthermore, studies show that country code domains have a high reputation among local customers. A language directory makes sense if you already have a strong .com with a high authority and then decide to localize.
This checklist summarizes the most important questions you should answer for a successful internationalization of the website:
Our International Search Tool allows users to simulate non-personalized Google queries from all international top-level domains. By freely choosing country and language settings, all relevant SERPs can be found quickly and easily. Step-by-step instructions are available on our blog.
We can also help you here
We conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. We focus on the marketing of informative content rather than on the mere promotion of services or products. You can fully rely on our expertise to implement value-added content marketing campaigns on your website.
As a digital search marketing agency, we provide you with individual and targeted support in all core areas of offpage SEO. Our international team of experts develops sustainable strategies in close consultation with you and has already helped customers, such as Henkel, Coop, HelloFresh, and Viessmann achieve visible and long-term success.