Marketing
Efficiency

CRO, Data Analytics & Reporting

The SEO content is published and the advertising campaigns are running – but how do website visitors become happy customers? We help you develop data-driven solutions that answer these questions for you.

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Our services

From data collection and visualization to data analysis, we support you in all relevant areas. In this way, we can identify weaknesses in the user experience and work with you to develop a customized concept to improve usage flow and increase your conversion rate.

Google Analytics & Tracking Setups

In order to understand marketing activities and the behavior of one’s own website users, it is important to have a solid tracking and analytics setup in place and to use it properly. We are happy to support you with the implementation of a Google Tag Manager and the corresponding tracking setup as well as the complete setup of a Google Analytics account.

Audits

In an audit, we not only check the technical implementation of analytics tools in websites, apps, and other touchpoints but also examine the account setup and the use of data for internal processes. In this way, we ensure that your marketing measures are continuously improved based on our analyses and evaluations and that you stand out from the competition.

Analysis

Through deep and cross-channel analyses, we help you uncover synergy effects (e.g. between SEO and SEA) as well as potentials of the marketing channels. Based on these analyses, further analyses and test hypotheses can be made. We are therefore happy to support you in making strategically important decisions.

Reporting & Dashboarding

Visualisation

In order to be able to draw the right conclusions from data, it is absolutely necessary to prepare it well. We help you to connect different data sources and to prepare the data clearly. For this purpose, we develop an individual dashboard together with you, which we adapt optimally to your requirements.

UX/UI (qualitativ) & CRO (quantitativ)

We analyze your website based on proven UX / UI guidelines as well as modern models of behavioral economics. This includes setting up an optimal tracking setup as well as identifying usability problems. We develop a concept to optimize the conversion rate and support you in the implementation.

Workshops

In individually tailored workshops and seminars, we train your marketing and SEO teams in all marketing efficiency-relevant topics. From conversion optimization to Google Analytics and Google Tag Manager to customer journey analysis – our experts are happy to share their knowledge and show how theory is put into practice.

New service

Technical cookie banner check

With our technical Cookie Banner Check you can have your Cookie Consent Banner checked for errors. Request a non-binding quote from our experts.

Your benefits with Claneo as partner


Our Marketing Efficiency team is committed to supporting our customers in the areas of data analytics, UX & conversion optimization in the best possible way and to contribute to the improvement of user flow and the increase of conversion rates with tailor-made concepts.

Many years of cross-industry experience  

With the help of our team’s extensive expertise, we create analyses of your customers and support you with customized communication at all levels.



Individual Marketing Efficiency services

In close consultation with you, we develop an individual strategy with all upcoming and ongoing measures. We support companies exactly where they need us.

Certified quality

At Claneo, we attach great importance to quality and invest specifically in the further training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the German Association for the Digital Economy (BVDW).

Country & language experts

We can handle more than 14 languages in-house and have expertise in the respective markets. That’s why we are one of the few German agencies that can provide excellent international support for our clients.

Clients
who grow with us


Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations, as well as numerous SMEs and start-ups.

Collaboration

CRO / UX

01

Kick-Off

The first step is to get to know your company, your products, your target group, and your challenges. Together, we then define the framework and output of an audit. This includes agreeing on processes, choosing the optimal tool setup, and defining the next steps.

02

Data analysis

At the beginning of the collaboration, we check your current tracking setup and optimize or supplement it with additional tools in order to analyze and visualize the behavior of customers on your website in the best possible way. The tracking setup and the resulting data analysis/evaluation form the basis of the subsequent conversion analysis.

03

Conversion analysis

Conversion analysis: Conversion analysis involves the evaluation and visualization of data that provides information about the behavior of your users. In addition, we identify page-wide and cross-device elements that can cause unusual user behavior.

04

Presentation of results

According to your requirements, the result can be a catalog with recommendations for action or a testing roadmap with a project plan for support in the holistic conversion optimization process. At the end, our experts present the results of the analysis and are available to answer any further questions.

Individual solutions

In close consultation with you, we develop an individual strategy with all upcoming and ongoing measures. We support you exactly where you need us.

FAQ

What do we mean with the term Marketing Efficiency?

Efficiency is often one of the most important goals for many companies and describes the lowest possible effort between work and output.

Additionally, efficiency also plays an important role in online marketing which is why we at Claneo have created a separate department called Marketing Efficiency. Our experts in this area ensure that a wide range of data is carefully tracked, analyzed, and clearly presented so nothing stands in the way when processing your data.

Why are Marketing Efficiency measures useful?

The most important element in the measurement of data is the correct setup of the analysis tools, with the help of which our marketing department can track the various marketing activities down to the smallest detail, from the analysis of the customer’s purchasing behavior to the purchasing history and the purchasing process. Data analytics can help a company to understand its users, make data-driven marketing decisions and implement measures.Furthermore, a solid tracking setup creates the basis for developing well-founded hypotheses in the area of conversion optimization. A/B testing can then be used to monitor and help improve your marketing efforts.

Know-how

Publications

Mehr Conversions durch den Einsatz von Behavior Patterns

Neben dem optimalen SEO oder Google Ads Setup kann auch der Einsatz von Behavior Patterns Nutzer motivieren und zum Erreichen bestimmter Conversion-Ziele führen. Wir zeigen, wie.

Claneo Basics Guide: Google Analytics – Vom Client Side Tracking zum Server Side Tagging (2021)

Google Analytics – Vom Client Side Tracking zum Server Side Tagging: In diesem Artikel zeigen wir die Alternativen und Lösungsansätze zum Tracking mithilfe von Cookies auf.

Was machen Digital Marketing Analyst:innen?

Anja Falk, Head of People & Culture, spricht mit Claneo-Experte Jannis Uch über Online Marketing Jobs bei Claneo – in dieser Podcast-Folge vor allem über den Job als Digital Marketing Analyst:in.

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