Our Marketing Efficiency services
From data collection and visualization to data analysis, we support you in all relevant areas. In this way, we can identify weaknesses in the user experience and work with you to develop a customized concept to improve usage flow and increase your conversion rate.
In order to understand marketing activities and the behavior of one’s own website users, it is important to have a solid tracking and analytics setup in place and to use it properly. We are happy to support you with the implementation of a Google Tag Manager and the corresponding tracking setup as well as the complete setup of a Google Analytics account.
In an audit, we not only check the technical implementation of analytics tools in websites, apps, and other touchpoints but also examine the account setup and the use of data for internal processes. In this way, we ensure that your marketing measures are continuously improved based on our analyses and evaluations and that you stand out from the competition.
Through deep and cross-channel analyses, we help you uncover synergy effects (e.g. between SEO and SEA) as well as potentials of the marketing channels. Based on these analyses, further analyses and test hypotheses can be made. We are therefore happy to support you in making strategically important decisions.
In order to be able to draw the right conclusions from data, it is absolutely necessary to prepare it well. We help you to connect different data sources and to prepare the data clearly. For this purpose, we develop an individual dashboard together with you, which we adapt optimally to your requirements.
We analyze your website based on proven UX / UI guidelines as well as modern models of behavioral economics. This includes setting up an optimal tracking setup as well as identifying usability problems. We develop a concept to optimize the conversion rate and support you in the implementation.
In individually tailored workshops and seminars, we train your marketing and SEO teams in all marketing efficiency-relevant topics. From conversion optimization to Google Analytics and Google Tag Manager to customer journey analysis – our experts are happy to share their knowledge and show how theory is put into practice.
Frequently asked questions
Efficiency is often one of the most important goals for many companies and describes the lowest possible effort between work and output. Additionally, efficiency also plays an important role in online marketing which is why we at Claneo have created a separate department called Marketing Efficiency. Our experts in this area ensure that a wide range of data is carefully tracked, analyzed, and clearly presented so nothing stands in the way when processing your data.
The most important element in the measurement of data is the correct setup of the analysis tools, with the help of which our marketing department can track the various marketing activities down to the smallest detail, from the analysis of the customer’s purchasing behavior to the purchasing history and the purchasing process. Data analytics can help a company to understand its users, make data-driven marketing decisions and implement measures.Furthermore, a solid tracking setup creates the basis for developing well-founded hypotheses in the area of conversion optimization. A/B testing can then be used to monitor and help improve your marketing efforts.
We can also support you here
We support you holistically in the alignment of your SEO strategy. To this end, we work with you to develop customized concepts for long-term success and support you in all relevant areas related to SEO. In addition, we advise you not only on all current, but also on the future issues around organic search.
With our wide-ranging expertise in the field of content, we support you holistically in the creation and optimization of your content. We work with you to develop a suitable strategy and ensure that your content reaches your target audience – in more than 10 languages.