Your partner for CRO, Data Analytics & Reporting

Marketing Efficiency

The SEO content is published and the advertising campaigns are running – but how do website visitors become happy customers? We help you develop data-driven solutions that answer these questions for you.

Your partner for CRO, Data Analytics & Reporting

Our Marketing Efficiency services

From data collection and visualization to data analysis, we support you in all relevant areas. In this way, we can identify weaknesses in the user experience and work with you to develop a customized concept to improve usage flow and increase your conversion rate.

Google analytics & tracking setup

In order to understand marketing activities and the behavior of one’s own website users, it is important to have a solid tracking and analytics setup in place and to use it properly. We are happy to support you with the implementation of a Google Tag Manager and the corresponding tracking setup as well as the complete setup of a Google Analytics account.

Tool & tracking audit

In an audit, we not only check the technical implementation of analytics tools in websites, apps, and other touchpoints but also examine the account setup and the use of data for internal processes. In this way, we ensure that your marketing measures are continuously improved based on our analyses and evaluations and that you stand out from the competition.

Analysis

Through deep and cross-channel analyses, we help you uncover synergy effects (e.g. between SEO and SEA) as well as potentials of the marketing channels. Based on these analyses, further analyses and test hypotheses can be made. We are therefore happy to support you in making strategically important decisions.

Reporting & dashboarding (visualisation)

In order to be able to draw the right conclusions from data, it is absolutely necessary to prepare it well. We help you to connect different data sources and to prepare the data clearly. For this purpose, we develop an individual dashboard together with you, which we adapt optimally to your requirements.

UX & CRO audit

We analyze your website based on proven UX / UI guidelines as well as modern models of behavioral economics. This includes setting up an optimal tracking setup as well as identifying usability problems. We develop a concept to optimize the conversion rate and support you in the implementation.

Marketing Efficiency workshops

In individually tailored workshops and seminars, we train your marketing and SEO teams in all marketing efficiency-relevant topics. From conversion optimization to Google Analytics and Google Tag Manager to customer journey analysis – our experts are happy to share their knowledge and show how theory is put into practice.

Your benefits with Claneo
as Marketing Efficiency partner

Our Marketing Efficiency team is committed to supporting our customers in the areas of data analytics, UX & conversion optimization in the best possible way and to contribute to the improvement of user flow and the increase of conversion rates with tailor-made concepts.

Many years of cross-industry experience

With the help of our team’s extensive expertise, we create analyses of your customers and support you with customized communication at all levels.

Individual Marketing Efficiency services

In close consultation with you, we develop an individual strategy with all upcoming and ongoing measures. We support companies exactly where they need us.

Country and language experts

We can handle more than 14 languages in-house and have expertise in the respective markets. That’s why we are one of the few German agencies that can provide excellent international support for our clients.

The quality of our work is certified

We attach great importance to the quality of our work and invest specifically in the further training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the German Association for the Digital Economy (BVDW).

Get in touch with us ›

Clients who grow with us

Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations, as well as numerous SMEs and start-ups.

This is what our
clients say about working with Claneo

Julia Sertel

SEO & Content Marketing Teamlead, Jungheinrich Profishop

“Cooperation with Claneo is always uncomplicated, reliable, and coordinated. Whether it be strategic or technical considerations, content, or PR issues, the Claneo team scores in all SEO areas with sound and up-to-date knowledge. Even with the strong customer focus, cooperation is not a classic customer-service provider relationship. We work together as a SEO team to get the best out of our international B2B online shop and to lead projects to success in a goal-oriented manner. This makes Claneo the perfect sparring partner for me as an in-house SEO Manager. I am looking forward to working with them in the future!”

CRO/UX – this is how we work with you

01 – Kick off

The first step is to get to know your company, your products, your target group, and your challenges. Together, we then define the framework and output of an audit. This includes agreeing on processes, choosing the optimal tool setup, and defining the next steps.

02 – Data analysis

At the beginning of the collaboration, we check your current tracking setup and optimize or supplement it with additional tools in order to analyze and visualize the behavior of customers on your website in the best possible way. The tracking setup and the resulting data analysis/evaluation form the basis of the subsequent conversion analysis.

03 – Conversion analysis

Conversion analysis involves the evaluation and visualization of data that provides information about the behavior of your users. In addition, we identify page-wide and cross-device elements that can cause unusual user behavior. Findings that affect a good UX as well as recommendations to improve it are elaborated visually and easily understandable (screenshots, wireframes or mockups).

04 – Presentation of results

According to your requirements, the result can be a catalog with recommendations for action or a testing roadmap with a project plan for support in the holistic conversion optimization process. At the end, our experts present the results of the analysis and are available to answer any further questions.

Sounds good? Then let’s talk about
your individual CRO & UX needs.

Tracking & dashboarding – this is how we work with you

01 – Kick off

We get to know you and your team, your tracking setup, and your challenges. We also discuss the tracking & reporting solutions you use, your key KPIs, and how to proceed.

02 – Tracking setup or audit

Depending on your current needs, we start with the setup and implementation of a tracking solution (focus on Google Analytics & Google Tag Manager) or audit existing accounts. In doing so, we focus on a tracking solution that is individually aligned to your business model.

03 – Dashboarding

Based on the KPIs and goals defined in the kickoff, we develop an initial dashboard design. Our goal is always to develop an individual dashboard that is right for you, that can answer important questions in your everyday life and that will save you valuable time. Once this draft has been worked out, we hand it over to you for initial feedback in a detailed discussion. It is important to us that from this point on you can already get added value from the dashboard and that it fits your workflow. After we have received your feedback on these points, we finalize the dashboard in the next steps.

04 – Final discussions

After the setup/audit of tracking solutions or the setup of dashboards, we guide you through the account and dashboard in a detailed handover meeting. The goal is to help you efficiently derive added value from the solutions developed. This includes the provision of upskilling material for future use by your team.

05 – Support & workshops

Almost every website is in a constant state of change. This is often accompanied by important adjustments to tracking or the expansion of reporting. But even there, you are not on your own. We are happy to help you make any adjustments, answer your questions, provide a “second opinion” if you wish. Since we are also committed to passing on knowledge, we offer additional workshops for your team.

Sounds good? Then let’s talk about your individual tracking & dashboarding needs.

Frequently asked questions

What do we mean with the term Marketing Efficiency?

Efficiency is often one of the most important goals for many companies and describes the lowest possible effort between work and output. Additionally, efficiency also plays an important role in online marketing which is why we at Claneo have created a separate department called Marketing Efficiency. Our experts in this area ensure that a wide range of data is carefully tracked, analyzed, and clearly presented so nothing stands in the way when processing your data.

Why are Marketing Efficiency measures useful?

The most important element in the measurement of data is the correct setup of the analysis tools, with the help of which our marketing department can track the various marketing activities down to the smallest detail, from the analysis of the customer’s purchasing behavior to the purchasing history and the purchasing process. Data analytics can help a company to understand its users, make data-driven marketing decisions and implement measures.Furthermore, a solid tracking setup creates the basis for developing well-founded hypotheses in the area of conversion optimization. A/B testing can then be used to monitor and help improve your marketing efforts.

We can also support you here

SEO

We support you holistically in the alignment of your SEO strategy. To this end, we work with you to develop customized concepts for long-term success and support you in all relevant areas related to SEO. In addition, we advise you not only on all current, but also on the future issues around organic search.

SEO:
this is how we can help you

Content

With our wide-ranging expertise in the field of content, we support you holistically in the creation and optimization of your content. We work with you to develop a suitable strategy and ensure that your content reaches your target audience – in more than 10 languages.