The SEO content is published and the advertising campaigns are running – but how do website visitors become happy customers? We help you develop data-driven solutions that answer these questions for you.
Our Marketing Efficiency team is committed to supporting our customers in the areas of data analytics, UX & conversion optimization in the best possible way and to contribute to the improvement of user flow and the increase of conversion rates with tailor-made concepts.
In close consultation with you, we develop an individual strategy with all upcoming and ongoing measures. We support companies exactly where they need us.
At Claneo, we attach great importance to quality and invest specifically in the further training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the German Association for the Digital Economy (BVDW).
We can handle more than 14 languages in-house and have expertise in the respective markets. That’s why we are one of the few German agencies that can provide excellent international support for our clients.
Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations, as well as numerous SMEs and start-ups.
Conversion analysis involves the evaluation and visualization of data that provides information about the behavior of your users. In addition, we identify page-wide and cross-device elements that can cause unusual user behavior. Findings that affect a good UX as well as recommendations to improve it are elaborated visually and easily understandable (screenshots, wireframes or mockups).
According to your requirements, the result can be a catalog with recommendations for action or a testing roadmap with a project plan for support in the holistic conversion optimization process. At the end, our experts present the results of the analysis and are available to answer any further questions.
In close consultation with you, we develop an individual strategy with all upcoming and ongoing measures. We support you exactly where you need us.
Efficiency is often one of the most important goals for many companies and describes the lowest possible effort between work and output.
Additionally, efficiency also plays an important role in online marketing which is why we at Claneo have created a separate department called Marketing Efficiency. Our experts in this area ensure that a wide range of data is carefully tracked, analyzed, and clearly presented so nothing stands in the way when processing your data.
The most important element in the measurement of data is the correct setup of the analysis tools, with the help of which our marketing department can track the various marketing activities down to the smallest detail, from the analysis of the customer’s purchasing behavior to the purchasing history and the purchasing process. Data analytics can help a company to understand its users, make data-driven marketing decisions and implement measures.Furthermore, a solid tracking setup creates the basis for developing well-founded hypotheses in the area of conversion optimization. A/B testing can then be used to monitor and help improve your marketing efforts.
Neben dem optimalen SEO oder Google Ads Setup kann auch der Einsatz von Behavior Patterns Nutzer motivieren und zum Erreichen bestimmter Conversion-Ziele führen. Wir zeigen, wie.
Google Analytics – Vom Client Side Tracking zum Server Side Tagging: In diesem Artikel zeigen wir die Alternativen und Lösungsansätze zum Tracking mithilfe von Cookies auf.