Once the goals have been set, we develop a customized strategy for you that includes all aspects of search and content marketing. In our outside-in analysis, we specifically address the topics, keywords and targeting options that are suitable for the target group in order to efficiently use all online marketing channels and optimize the website or e-commerce store for potential customers. In our recommendations for optimization, we address both technical and content-related factors. 

Based on this strategy, we start with the conception of exciting content formats that fit your target group and the target media. Once we have agreed on a content marketing idea in consultation with you, we implement it in practice, from research and data collection to content creation and seeding.  

If SEO is the focus, we implement the defined recommendations for action together. In doing so, we work together with both our internal teams and specialist agencies. Our teams of country experts provide support in the areas of strategy, technical SEO, content, offpage, and digital PR. Our goal is to always align our capacities and resources with the needs of our customers and to bring our many years of international know-how into the company.   

Once the content marketing campaigns and SEO measures have been implemented, the final step is to measure success and results. Here, it is important to question the defined measures again and again, to derive learnings from them, and to adapt to the changing market conditions.