Goal setting was followed by analysis to determine the initial requirements for success. At the beginning of our analysis, we created a content strategy to help us identify relevant search topics that could be either product-related or informative.
We then developed the content strategy to specifically align with the customer journey and covered the entire funnel by creating precisely fitting content. In developing and planning the concept, we focused on article pages covering specific topics that fit thematically with the categories of the B2C brand. With the help of magazine content, category content, product content, and service content, we were able to cover all phases of the AIDA model, which means that users are picked up in the most effective possible way – both in the run-up to a purchase and afterwards.
Pattex.de saw a 297% increase in total traffic and a 328% increase in organic traffic for the period from the beginning of 2018 to the end of 2021. The team achieved 13% coverage of all available featured snippets for the keyword set, up from 0% previously in 2018, as well as an improvement in average ranking position from 29.23 to 22.16.
Increased visibility of pattex.de
- Total traffic and organic traffic
- Average ranking position
- Ranking distribution: number of top 3, top 10, top 50 and top 100 rankings.
- Featured snippet coverage: how many featured snippets do we have?
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We conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. We focus on the marketing of informative content rather than on the mere promotion of services or products. You can fully rely on our expertise to implement value-added content marketing campaigns on your website.
We provide you with holistic support in developing successful digital PR strategies. In our individual consultations with you, we develop customized concepts and are also happy to advise you on selected topics related to digital PR and content marketing.