Link marketing is one of the most important disciplines for signaling the relevance of a page to search engines. Backlinks are considered digital recommendations and thus illustrate how valuable a page is in fulfilling the search intentions of search engine users. In very competitive market environments, they are especially considered to be a decisive factor in achieving top rankings. For successful content marketing, quantity in link building has long played a subordinate role. Factors, such as relevance to the topic, authority, link context, and the right anchor texts are much more important for search engines when it comes to evaluating a link. Our years of experience with many successful projects ensure that we can provide holistic advice when it comes to your business.
In order to gain high-quality backlinks for you, we use modern approaches that have been proven to lead to success. With our Claneo-developed internal tool, COBRA, we manage an international, high-quality portfolio of potential publishers on all topics relevant to you. Our experienced editorial team creates high-quality, reader-oriented articles that provide real added value to your domain.
In this type of link marketing, we identify suitable opportunities for organic link gain. In doing so, we analyze the origin of your competitor’s links, while also looking for thematically suitable content from qualitative potential link sources. By contacting the site operators directly, we bring you into play and work to gain links for your content through communication.
As part of a link audit, we analyze and evaluate your backlink profile and, if desired, compare it with that of your competitors. This reveals opportunities for improvement and unused potential. Together with you, we then develop a content marketing strategy to close the gaps and optimize your link profile.
As part of a Broken Backlink Analysis, we identify broken links to your domain and recommend appropriate measures to restore them. By repairing damaged link structures, your domain can gain new link power and compensate for lost potential.
“Quality over quantity” now affects almost all approaches to offpage SEO. Toxic link spam can have a negative impact on your search engine rankings and even lead to loss of visibility. To create a disavow list, we make use of various analysis tools to manually devalue harmful links. This way, you minimize the risk of falling victim to black-hat SEO attacks and other negative influences.
You want theoretical and practical impulses regarding offpage SEO for your team? Our experts will train you in various offpage disciplines by providing you with broad expertise and useful know-how. In this way, you can sustainably build up your own offpage strategy (content marketing strategy) and pursue it in a goal-oriented manner.
COBRA is a wide-ranging domain and link database. On the one hand, COBRA serves as a universal planning tool for customer projects, whereby links can be planned according to individual needs. On the other our link database provides an uncomplicated overview of past and active links of our customers. In addition to this, we can realize ongoing customer monitoring and customer reporting which enables us to visibly measure the success of our offpage strategies. Last but not least, COBRA allows an unproblematic delivery of invoices, to which our customers may access at any time. The same applies to monitoring and reporting.
COBRA not only facilitates our daily work, but also the accessibility of our customers when it comes to ongoing projects, which in turn promotes sustainable and transparent link growth.
Offpage SEO includes activities that are carried out independent of a website to improve the website’s visibility in search engines and convince Google & Co. to consider your website as trustworthy and authoritative. An offpage strategy not only requires continuous backlink building, but also an in-depth competitor analysis and routine evaluation of the backlink profile. Here any broken backlinks must be fixed and any spam domains must be devalued.
Think of offpage SEO as building your website’s domain authority. Without it, your website might have trouble ranking better than higher authority websites that search engines have already deemed more credible, relevant, and trustworthy. For this reason, they should signal to search engines that many people trust, share, and refer to your website. Links are one way to show just that.
In short, the biggest advantage of backlinks is that they signal to the search engine that the corresponding web page is of particularly high quality and satisfies the search intention of the user, which in turn leads to a better Google ranking.
Backlinks and other offpage signals thus form the basis of the Google algorithm: they signal the relevance of a page to the search engine. Backlinks can therefore be understood as a kind of digital recommendation, which clarifies the value of a page in terms of fulfilling the search intention of the user. As already mentioned, this has an influence on the Google ranking and can help you to conquer one of the top positions.
Building backlinks for offpage SEO focuses on quality, not quantity. Here, aspects such as topic relevance, link context and the right anchor texts, as well as authority among others, play a crucial role and contribute to the evaluation of a link by search engines.
If your goal is to improve your rankings in the SERPs through link building, the backlinks must originate from authoritative websites.
We conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness, for the realization of which you can rely entirely on our expertise.
The SEO content is published and the advertising campaigns are running – but how do website visitors become happy customers? We help you develop data-driven solutions that answer these questions for you.