Offpage SEO

No holistic SEO without offpage

As a digital search marketing agency, we provide you with individual and targeted support in all core areas of offpage SEO. Our international team of experts develops sustainable strategies in close consultation with you and has already helped customers, such as Henkel, Coop, HelloFresh, and Viessmann achieve visible and long-term success.

Our services

Link marketing is one of the most important disciplines for signaling the relevance of a page to search engines. Backlinks are considered digital recommendations and thus illustrate how valuable a page is in fulfilling the search intentions of search engine users. In very competitive market environments, they are especially considered to be a decisive factor in achieving top rankings. For successful content marketing, quantity in link building has long played a subordinate role. Factors, such as relevance to the topic, authority, link context, and the right anchor texts are much more important for search engines when it comes to evaluating a link. Our years of experience with many successful projects ensure that we can provide holistic advice when it comes to your business.


In order to gain high-quality backlinks for you, we use modern approaches that have been proven to lead to success. With our Claneo-developed internal tool, COBRA, we manage an international, high-quality portfolio of potential publishers on all topics relevant to you. Our experienced editorial team creates high-quality, reader-oriented articles that provide real added value to your domain.

Potential-Based Link Marketing

In this type of link marketing, we identify suitable opportunities for organic link gain. In doing so, we analyze the origin of your competitor’s links, while also looking for thematically suitable content from qualitative potential link sources. By contacting the site operators directly, we bring you into play and work to gain links for your content through communication.


As part of a link audit, we analyze and evaluate your backlink profile and, if desired, compare it with that of your competitors. This reveals opportunities for improvement and unused potential. Together with you, we then develop a content marketing strategy to close the gaps and optimize your link profile.

Broken Backlink Analysis

As part of a Broken Backlink Analysis, we identify broken links to your domain and recommend appropriate measures to restore them. By repairing damaged link structures, your domain can gain new link power and compensate for lost potential.

Disavow Lists

“Quality over quantity” now affects almost all approaches to offpage SEO. Toxic link spam can have a negative impact on your search engine rankings and even lead to loss of visibility. To create a disavow list, we make use of various analysis tools to manually devalue harmful links. This way, you minimize the risk of falling victim to black-hat SEO attacks and other negative influences.

Upskilling Sessions

You want theoretical and practical impulses regarding offpage SEO for your team? Our experts will train you in various offpage disciplines by providing you with broad expertise and useful know-how. In this way, you can sustainably build up your own offpage strategy (content marketing strategy) and pursue it in a goal-oriented manner.

International Link Marketing

If you want to achieve international success in search engine optimization, you must first and foremost act locally. For this purpose, link building measures require an extensive network of local and regional publishers, which are distributed across various topic categories. The right knowledge in combination with many years of understanding which media platforms and channels are relevant for the various markets also makes a difference.
We currently offer our services for 18 countries and work in more than 10 languages. Not only that, but our country and language portfolio is continually growing. Here is an overview of our previous projects:

United Kingdom


Germany, Switzerland, Austria, Netherlands, Denmark, Sweden, France, Italy, Spain, Portugal, Poland



North America


South America

Mexico, Brazil, Colombia


  • United Kingdom

  • Europe

    Germany, Switzerland, Austria, Netherlands, Denmark, Sweden, France, Italy, Spain, Portugal, Poland
  • Russia

  • Southafrica

  • North America


  • South America

    Mexico, Brazil, Colombia
  • Australia


To make our daily work even more efficient and to ensure we always have data containing all relevant metrics close to hand, we have created our own customized media database – COBRA. COBRA is a wide-ranging domain and link database. On the one hand, COBRA serves as a universal planning tool for customer projects, whereby links can be planned according to individual needs. On the other our link database provides an uncomplicated overview of past and active links of our customers. In addition to this, we can realize ongoing customer monitoring and customer reporting which enables us to visibly measure the success of our offpage strategies. Last but not least, COBRA allows an unproblematic delivery of invoices, to which our customers may access at any time. The same applies to monitoring and reporting.
COBRA not only facilitates our daily work, but also the accessibility of our customers when it comes to ongoing projects, which in turn promotes sustainable and transparent link growth.




The cornerstones of any successful cooperation in link marketing are focused goals and the clear discussion surrounding them. As a result, it is important that we have a kick-off meeting where we get to know each other, conduct a joint needs analysis, and set goals for the collaboration. Additionally, competencies and responsibilities should be coordinated and clarified here.



We then develop a customized strategy based on your business objectives, the current market situation, and future goals. In doing so, we take a close look at the market and your competition and together define the right landing pages and keywords to achieve your goals.



Based on the strategy, we start implementing our recommendations for action. Our experienced in-house team now begins ongoing research, publisher management, content creation and analysis. Our goal is always to use our capacities and resources based on the needs of our customers and to let your company benefit from our years of international know-how.



Link marketing is constantly changing. Thus, it is crucial that the defined strategy is constantly scrutinized and adapted to market conditions. Our continual monitoring and reporting ensure that we detect changes at an early stage and that you have an overview of ongoing projects with us at all times.

Individuelle Lösungen

In enger Absprache mit Ihnen erarbeiten wir eine individuelle Content-Strategie.


Backlink-Audit mit Ahrefs

Backlinks sind gleichermaßen Kür und Notwendigkeit für gute SEO-Arbeit. Doch wie kann man in nur wenigen Schritten das eigene Backlinkprofil an den wichtigsten Stellen analysieren und die Erkenntnisse für sich nutzen? Das SEO-Tool Ahrefs kann hier eine große Hilfe sein!

Awareness, Backlinks, Traffic – Warum keine Brand an Digital PR vorbeikommt

Digital PR ist eine relativ neue Disziplin, die sich aus verschiedenen Fachbereichen zusammensetzt. Wir erklären, wieso jede Brand auf Digital PR setzen sollte.

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