International Search & Content Marketing Agency based in Berlin

A corner of Claneo's office. It's accentured by a huge fish tank and two green moss balls hanging from the ceiling which creates a warm and comfy athmosphere.

We are Claneo.


Claneo is an international and award-winning Online Marketing agency for Search and Content Marketing based in Berlin. Our focus is not only on quality based on years of expertise, but also on our enthusiasm for the people and brands we work with. This is strengthened by our core values of innovation, satisfaction, partnership, transparency, and quality.

A strong team of online marketing experts

Our way of thinking and working is shaped by the three founders: Magdalena Mues, Matthäus Michalik, and Martin Grahl. Before they founded the agency in 2017, they had already been involved in building up one of the leading search agencies in Europe at the time. With this experience and their very personal way of running their own agency, they succeeded in growing a start-up with eight people into a medium-sized company after just a few years.

Today, the Claneo team consists of more than 60 experts who are among the best in their fields and who have many years of experience both on the client side and the agency side.

Matthäus Michalik

Co-Founder & Managing Director

With his expertise, Matthäus Michalik advises start-ups, SMEs and corporations in the areas of content marketing, search engine optimization (SEO), search engine advertising (SEA), app store optimization (ASO) and marketplace optimization (MPO). As a consultant, he has supported companies such as 1&1, Schwarzkopf, Mercedes Benz, Media-Saturn and many more with their digital strategy. He enjoys sharing his expert knowledge in seminars and at national and international conferences, including CeBit, Net&Work, OMCap, Real.de e-Commerce Day, and DroidCon. Prior to founding Claneo, Matthäus was a senior consultant at Performics, a leading global performance marketing agency of Publicis Media, for over 6 years in online marketing at Hitmeister (now real.digital) and SoQuero (now BlueSummit).

Magdalena Mues

Co-Founder & Managing Director

Magdalena Mues has been advising clients on their online marketing strategy since 2010 and supports them in strategic, technical, and content-related search engine optimization as well as in the area of content marketing. She regularly shares her extensive digital marketing knowledge at conferences and in seminars as well as various tutorials for software providers such as Sistrix. Magdalena also frequently collaborates with OMR on both presentations and publications and podcasts, including the OMR SEO Reports and OMR Reviews as well as the OMR Academy.

Martin Grahl

Co-Founder & Managing Director

Martin Grahl‘s professional focus is primarily on the areas of HR, editorial, and content marketing. With his many years of experience, he not only advises start-ups, SMEs, and corporations, but also speaks at conferences such as the OMR Festival and appears as an author in trade journals, including the website Boosting and the Marketing Börse guide “Growth Marketing.”

Claneo was founded with the idea of working with the people and brands we love. In doing so, our focus is always on working together as a team. This is strengthened by our core values of innovation, satisfaction, partnership, transparency and quality, which we live by every day.

Outstanding digital marketing services

Our range of services is as diverse as our customers and their challenges. We support companies in their first steps in digital marketing, the enhancement of existing strategies, the further development of their teams, and also help them achieve maximum performance in their online marketing efforts.

Whether creating a multi-domain strategy for a global, multilingual website or optimizing national eCommerce websites, we always aim to provide our customers with the best online marketing services. We offer our services in more than 10 languages and have the expertise of the respective markets. This makes us one of the few German agencies that can also provide excellent support to their clients internationally.

We advise our partners on a strategic level, provide operational support and share our know-how in personal training courses. Our services include:

  • Digital Strategy Consulting

  • Search Engine Optimization (SEO)

  • Content Creation & Optimization

  • Content Marketing

  • Digital PR, Offpage & Outreach activities

  • Marketing Efficiency activities (CRO, Data Analytics & Reporting)

Many years of cross-industry experience

Thanks to the combination of competence, speed, and flexibility in our daily collaboration, we are a valued partner of renowned corporations as well as numerous SMEs and start-ups. Our client portfolio is extremely diverse and demonstrates our agility, expertise, and versatility when it comes to identifying and using the digital opportunities available to our customers – regardless of the industries in which they operate.

From the pharmaceutical and healthcare industries to finance and insurance, from consumer goods production to ITC and the media industry to leisure and travel – there is no sector of the economy that we are unfamiliar with and where we cannot help our customers mastering their digital challenges.

Word-of-mouth recommendations

Our track record speaks for itself. As a team of enthusiastic colleagues, we rise above ourselves every day to make brands more successful online. We are particularly proud that many of our loyal customers have relied on us since the agency was founded and recommend us personally because of our excellent services.

We place great value on building long-term personal, trusting relationships with our partners and working together as equals. We do not just run campaigns but work together with our clients to make projects a success in a targeted way and to drive innovation.

Experts in our field

Our experts regularly share their knowledge on various platforms. We give talks at major trade fairs and conferences (including OMR Festival, Nexus, DMEXCO, Berlin EXPO, SEOkomm, SEO-Day, PPC-Day), publish guest articles in renowned trade magazines (including Website Boosting, t3n), and produce content for industry-relevant online portals (including OMT, OMR).

Certified quality

We have the quality of our work and our expertise regularly checked by independent institutions such as the BVDW (German Association for the Digital Economy) and are certified by them for both SEO and SEA. Our projects and campaigns have also been nominated several times for major national and international awards, including Global Search Awards Final 2020, European Search Award Finalist 2020, European Content Award Finalist 2020, Global Digital Excellence Finalist 2020.

Employer with a “feel-good atmosphere”

“We want to be one of the best employers in the digital marketing sector.” Since the company was founded in 2017, we have been working towards this goal every day, striving not only for a good working atmosphere, but also promoting social commitment and environmental protection. We have been a CO2-neutral company since 2019.

The fact that the well-being of our colleagues is our top priority is also confirmed by the “Great Place to Work,” “Kununu Top Company,” and “Kununu Open Company” seals of approval, which are awarded as part of anonymous employee assessments. Additionally, equal rights for all and the compatibility of career and family are very important to us.

Recognition, appreciation, and the inclusion in the workplace play a major role for us. For this reason, we have signed the “Diversity Charter” and are a member of the “Erfolgsfaktor Familie” (“success factor family”) network. As part of the network, we address the issue of family-friendly corporate culture and we regularly examine our performance in this regard.

Our values

We want to say what we are thinking. We want to do what we are saying.
We want to be what we are doing.


In the constantly evolving online marketing world, we are always open to breaking new ground. Our flexible way of working creates room for innovative and creative marketing concepts. In doing so, we rely on our know-how and benefit from our many best-practice solutions.


At Claneo, satisfaction is the foundation for successful cooperation. The well-being of our employees and customers is of equal importance. It is necessary to grant each other freedom and flexibility in order to achieve success. We regularly have our quality as an employer checked by independent bodies. For example, Claneo has already been awarded the “Great Place to Work,” “Kununu Top Company,” and “Kununu Open Company” seals of approval.


Both mutual support and helpfulness enable a successful long-term relationship. We attach great importance to this not only among our employees, but also in our cooperation with our customers.


We value openness and honesty as well as foster trust both with our clients and within the agency. Clearly defined goals and mutual feedback make for clear communication.


Here at Claneo, quality means providing holistic, effective, and value-adding services. This requires continuous professional development which benefits our clients. We also share our knowledge through publications and at conferences. We regularly have the quality of our work audited by independent bodies. Among other things, we are not only holders of the BVDW SEA and SEO Seal of Quality, but we are also Microsoft Advertising Partner, Google Partner, Amazon Advertising Partner, and Facebook Marketing Partner.

Why us?

Specialization & Expertise

Our team draws on strong professional expertise. We see ourselves as a specialist agency for the topics of search, performance and content marketing. Thanks to our specialization, we have a very deep understanding of the individual channels and yet know how important the interaction of the various disciplines is.


In our work, we are independent and offer our customers the services that are best suited for their company to grow sustainably. We are owner-managed and therefore have shorter decision-making paths and are freer in our processes and procedures. We only offer services and consulting that we stand behind in good conscience. In addition, since we have no fixed collaborations with technology partners, we can also always offer our customers the best setup of different tools that fits their individual goals.

Flexibility & Agility

The size of our agency enables us to work very flexibly and agilely across all industries and thus to react quickly to the challenges of the digital world. We always take a targeted approach and focus our actions on the needs of our customers.

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Search, Content & Performance Marketing Agency

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