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Who we are and what we stand for

We are Claneo

Who we are and what we stand for
A strong team of Search & Content Marketing experts

Claneo is an award-winning online marketing agency for international SEO and Content Marketing based in Berlin.

Our way of thinking and working is shaped by the three founders: Magdalena Mues, Matthäus Michalik, and Martin Grahl. Before they founded the agency in 2017, they had already been involved in building up one of the leading search agencies in Europe at the time. With this experience and their very personal way of running their own agency, they succeeded in growing a start-up with eight people into a medium-sized company after just a few years. Today, the Claneo team consists of more than 80 experts who are among the best in their fields.

Our five core values
have accompanied us since our founding

We founded Claneo to work with the people and brands we love. In doing so, we place a great deal of value on working together. This is strengthened by our core values of innovation, satisfaction, partnership, transparency and quality, which we live by every day.


In the constantly evolving online marketing world, we are always open to breaking new ground. Our flexible way of working creates room for innovative and creative marketing concepts. In doing so, we rely on our know-how and benefit from our many best-practice solutions.


We value openness and honesty as well as foster trust both with our clients and within the agency. Clearly defined goals and mutual feedback make for clear communication. In this way, we promote trust among ourselves and among our customers in our services.


At Claneo, quality means providing holistic, effective, and value-adding services. This requires continuous professional development which benefits our clients. We also share our knowledge through publications and at conferences.


At Claneo, satisfaction is the foundation for successful cooperation. The well-being of our employees and customers is of equal importance. It is necessary to grant each other freedom and flexibility in order to achieve success.


Both mutual support and helpfulness enable a successful long-term relationship. We attach great importance to this not only among our employees, but also in our cooperation with our customers.

Clients who grow with us

We advise and support well-known corporations, SMEs and start-ups. These businesses represent diverse industries ranging from FMCG and e-commerce to travel, finance, insurance, health & pharma and more.

This makes us special

Outstanding digital marketing services

Our range of services is as diverse as our customers and their challenges. We support companies in their first steps in digital marketing, the enhancement of existing strategies, the further development of their teams, and also help them to get the last percentage points out of themselves to achieve maximum performance. Whether creating a multi-domain strategy for a global, multilingual website or optimizing national e-commerce websites, we always aim to provide our customers with the best online marketing services. Our Claneo team can handle more than 10 languages in-house and have the expertise of the respective markets. That is why we are one of the few German agencies that can also provide excellent support to their clients internationally. We advise our partners on a strategic level, provide operational support and impart our know-how in training courses.

Many years of cross-industry experience

Thanks to the combination of competence, speed, and flexibility in our daily collaboration, we are a valued partner of renowned corporations as well as numerous SMEs and start-ups. Our client portfolio is extremely diverse and demonstrates our agility, expertise, and versatility when it comes to identifying and using the digital opportunities available to our customers – regardless of the industries in which they operate.

From the pharmaceutical and healthcare industries to finance and insurance, from consumer goods production to ITC and the media industry to leisure and travel. For our Claneo team, there is no sector of the economy that we are unfamiliar with and where we cannot help our customers master digital challenges.

Personal recommendation

Our track record speaks for itself. As a team of enthusiastic colleagues, we rise above ourselves every day to make brands more successful online. We are particularly proud that many of our loyal customers have relied on us since the agency was founded and recommend us personally because of our services.

We place great value on building long-term personal, trusting relationships with our partners and working together as equals. We do not just run campaigns but work together with our clients to make projects a success in a targeted way and to drive innovation.

Experts in our field

Our experts regularly share their knowledge on various platforms. We give talks at major trade fairs and conferences (including OMR Festival, Nexus, DMEXCO, E-Commerce Berlin Expo, SEOkomm, SEO-Day), publish guest articles in renowned trade magazines (including Website Boosting, t3n), and produce content for industry-relevant online portals (including OMT, OMR).

Certified quality

We have the quality of our work and our expertise regularly checked by independent institutions such as the BVDW and are certified by them for SEO in all three areas (strategy, offpage, onpage). Our projects and campaigns have also been nominated several times for major national and international awards, including Global Search Awards Final 2020, European Search Award Finalist 2020, European Content Award Finalist 2020, Global Digital Excellence Finalist 2020.

Working time is a part of life

“We want to be one of the best employers in the digital marketing sector.” Since the company was founded in 2017, we have been working towards this goal every day, striving not only for a good working atmosphere, but also promoting social commitment and environmental protection. We have been a CO2-neutral company since 2019.

The fact that the well-being of our colleagues is our top priority is also confirmed by the “Great Place to Work,” “Kununu Top Company,” and “Kununu Open Company” seals of approval, which are awarded as part of anonymous employee assessments. Additionally, equal rights for all and the compatibility of career and family are very important to us.

Recognition, appreciation, and the inclusion in the workplace play a major role for us. For this reason, we have signed the “Diversity Charter” and are a member of the “Erfolgsfaktor Familie” (“Success factor family”) network. As part of the network, we address the issue of family-friendly corporate culture and we regularly examine our performance in this regard.

Your benefits with Claneo as partner

Specialisation & expertise

Our team draws on strong professional expertise. We see ourselves as a specialist agency for the topics of search, performance and content marketing. Thanks to our specialization, we have a very deep understanding of the individual channels and yet know how important the interaction of the various disciplines is. 


We are owner-managed and therefore have shorter decision-making paths and are freer in our processes and procedures. We have no fixed collaborations with technology partners, we can also always offer our customers the best setup of different tools that fits their individual goals.

Flexibility & agility

The size of our agency enables us to work very flexibly and agilely across all industries and thus to react quickly to the challenges of the digital world. We always take a targeted approach and focus our actions on the needs of our customers.

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Squares and photo of smiling employee
 Squares and photo of smiling employee