Your agency for all your content needs
Good website content is more important today than ever before. Category and product texts increase sales, practical guides increase brand awareness. We deliver the best content in more than 10 languages!
Your agency for all your content needs
With our wide-ranging expertise in the field of content, we support you holistically in the creation and optimization of your content. We work with you to develop a suitable strategy and ensure that your content reaches your target audience – in more than 10 languages. Below you will find a detailed overview of our services.
As part of a content audit, we record and evaluate your existing content and uncover opportunities for improvement and unused potential. Together with you, we then develop a content strategy to close the gaps and optimize your content.
Depending on the nature of your business model, your website and your target group, there will be very specific types of content that will be relevant to you. Over the course of a content strategy, we work with you to develop a concrete needs analysis and determine how much content and in what form it is required for maximum success.
We bring your existing content up to date, while still taking into account previously defined quality characteristics. We can also pass on our knowledge of best practices to your in-house content managers and editors.
We adapt your existing content for new target markets. We not only translate the text, but also take into account the cultural search behaviors of your future customers, ensuring that your pages are well received in new markets.
Our editors create new texts for your website or products that are valuable for your users and optimized for search engines. Our services range from product texts to how-to articles and app descriptions across the entire spectrum of content production.
Based on the content strategy developed with you, we then build a content hub. This is a collection point for all content that addresses the problems, wishes and needs of your customers and takes the form of a magazine, an advice portal, a blog or similar.
In our content workshops, you’ll not only learn the basics, but you can also dive into more specific topics – customized to your individual needs.
Your benefits with Claneo as content partner
With the help of our team’s many years of cross-industry experience, we create action plans that enable you to achieve better ranking positions and increase your relevance effectively in the long term. We provide advice on a strategic level, offer operational support and pass on our know-how through training courses.
In close consultation with you, we develop an individual strategy with all upcoming and ongoing measures. We support companies exactly where they need us.
Wir können mehr als 10 Sprachen inhouse abbilden und verfügen über die Expertise der jeweiligen Märkte. Daher sind wir eine der wenigen deutschen Agenturen, die ihre Kund:innen auch international hervorragend betreuen können.
We attach great importance to the quality of our work and invest specifically in the further training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the German Association for the Digital Economy (BVDW).
Those who want to achieve international success in search engine optimization must first and foremost act locally. This requires country experts who are not only familiar with the search habits of the respective target group but also master the linguistic subtleties of the target market.
Our country experts support and advise you here in the areas of local SEO, onpage and offpage optimizations, SEA, content marketing, and market and target group analyses in more than 10 languages.
who grow with us
Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations as well as numerous SMEs and start-ups.
How can a traditional company with a well-thought-out informational SEO content strategy improve its organic Google ranking? By answering the questions of its users.
We get to know you and your team, your international target group, your products, as well as your needs, expectations, and requirements. We coordinate responsibilities, processes, project management tools used, completion of our content briefing, and definition of the next steps. In addition, we arrange for the respective country managers to meet with our country experts to ensure optimal cooperation.
Based on the findings from the kick-off, we determine the status quo, review the needs per market and make an initial recommendation of the project’s priorities.
Development of a customized international strategy based on the company’s objectives, the current market situation, and future goals. In our outside-in analysis, we specifically address the customer and define the right keywords and topics for a market-specific optimization of the country domains or country directories. In the recommendations for optimization, we address both technical and content-related factors and ensure that the right international domain setup is selected.
Based on the international strategy, we work together with our customers to implement our recommendations for action. In doing so, we work in harmony with the customer’s specialist departments, as well as technical agencies. Due to the constant exchange between our customers and us, all parties involved are always informed about the current status of the project. We attach great importance to regular feedback loops and transparent communication. Our goal is always to use our capacities and resources based on the needs of our customers and to bring our years of international know-how into the company.
Search & content marketing is constantly changing, so a defined strategy must be constantly scrutinized and adapted to market conditions. Our monitoring and reporting processes ensure that we identify changes in performance at an early stage and interpret the development in future recommendations for action.
In the field of online marketing, the term content refers to all content on a website. This includes text content, as well as images, graphics, videos, and more. In addition, good content not only contributes to increasing visitor numbers and a longer dwell time, but it also plays a significant role in the placement of a website in the results of search engines.
Interesting and qualitative content is relevant for basically everyone who operates a website. International content, on the other hand, is aimed at those website operators who also sell their services and products in other countries and need to offer their website in additional languages accordingly. Here, it is extremely important not to simply translate the website with a translation program, but to act locally. This requires country experts who are familiar with the search habits of the respective target group, as well as the linguistic subtleties of the target market.
To ensure that international content also performs well, it is essential that the content is translated by native speakers. Linguistic and cultural differences, as well as the search behavior of users in the respective target country are taken into account.
However, since the user experience should also reflect the different local expectations of users, such as other units of measurement, time zones, payment methods, quality seals, and the meaning of colors can also play a decisive role.
During a content audit, we record specific metrics based on the objectives of our customers that we use in the next step to evaluate existing content.
Qualitative and quantitative metrics for the evaluation of the content can include:
Together with our customers, we evaluate the results of the content audit and subsequently develop a content strategy to close the gaps and exploit the full potential.
The content audit aims to close unused topics and keyword potentials of a website and optimally pick up and guide website visitors by using a consistent language style and a clear orientation of the texts towards a search intention.
We conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. We focus on the marketing of informative content rather than on the mere promotion of services or products. You can fully rely on our expertise to implement value-added content marketing campaigns on your website.
As a digital search marketing agency, we provide you with individual and targeted support in all core areas of offpage SEO. Our international team of experts develops sustainable strategies in close consultation with you and has already helped customers, such as Henkel, Coop, HelloFresh, and Viessmann achieve visible and long-term success.
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