HelloFresh achieves over 100 clippings through pizza campaign
Idea generation and conception
Content and graphic creation
Reporting and monitoring
How a Digital PR campaign can improve organic Google rankings and increase brand awareness.
HelloFresh is the world’s leading provider of cooking boxes based in Berlin. In order to reach as many people as possible and also further strengthen its online presence, the company set itself the goal of improving its organic Google ranking and increasing its own brand awareness.
As a solution, we recommended HelloFresh a digital PR campaign on the topic of “pizza”. With the help of a survey, the creation of a landing page and targeted seeding, we were able to help HelloFresh achieve over 100 clippings and a visibility increase of over 100% and thus also improved brand awareness.
Development and conception of a content marketing campaign
Content and technical implementation and development of a landing page
Creation of appealing visualizations
Targeted distribution of content (seeding)
After the pizza campaign was published, HelloFresh’s meal box directory saw a visibility increase of over 100%. The ranking number of organic keywords also increased sharply after the official launch of the campaign. The campaign ended up generating over 100 clippings, 74 backlinks, 12 social media shares, as well as a TV feature on RTL and a radio feature on OE3.
The campaign was mentioned, among others, in:
Do you want to know more about this project?
With our international team of marketing and SEO experts, we lead your project to success. We support you holistically in the development of successful digital PR strategies and advise you on all topics related to offpage and content marketing measures.