The challenge
As an online company, HelloFresh already has a strong online presence. This was to be further strengthened by a digital PR campaign. The goal was to improve the organic Google ranking and increase brand awareness. The campaign was to generate a total of 20-25 clippings, meaning all mentions of the campaign. This includes dofollow and nofollow backlinks on the internet, articles in print media as well as mentions in social media, TV and radio. The target markets for HelloFresh’s campaigns were Germany, Austria, Switzerland and France.
The implementation
In order to reach as many people as possible with the campaign, our digital PR team asked itself which dish tastes good to almost everyone and thus provides a good basis for a campaign. It quickly became clear that pizza is the international go-to food that just about everyone can identify with. But how do you get journalists and readers to see added value in the campaign so that they spread it and share it with other people? The answer is both simple and ingenious: new information that readers have not heard before.
And this can be generated by a study that has not been done before in this form either. For this reason, the Digital PR team conducted a survey on the topic of pizza, which was intended to clarify important questions, such as the polarizing issue of pineapple on a pizza.
The results and data were then analyzed to make statements regarding regions and pizza consumption and presented on a landing page.
And this can be generated by a study that has not been done before in this form either. For this reason, the Digital PR team conducted a survey on the topic of pizza, which was intended to clarify important questions, such as the polarizing issue of pineapple on a pizza.
The results and data were then analyzed to make statements regarding regions and pizza consumption and presented on a landing page.
About HelloFresh
HelloFresh is the world’s leading provider of cooking boxes. The company’s goal is to find new solutions for how people can eat simply and healthily. In doing so, the company also makes sure that customers save money with every meal and at the same time receive food of high quality. This way, each person can enjoy balanced and delicious meals, while at the same time wasting less food.
