Lieferando
The solution
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Development and conception of a content marketing campaign
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Research and compilation of a trustworthy data set
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Content and technical implementation and development of a landing page
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Creation of appealing visualizations
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Targeted distribution of content (seeding)
The implementation
Before starting the research of the döner campaign, our team wondered what exactly would make a city the döner capital of Germany. They decided to research the number of döner restaurants per 1000 inhabitants, the average reviews of these restaurants and the average döner price.
The digital PR team started off by researching the 30 cities with the largest population. From these 30 cities, 10 were selected based on the amount of kebab restaurants, identified via Google Maps.
After analyzing the created data set, a ranking system was created. This revealed that even though the rumors state that the döner comes from Berlin, Dresden is the döner capital. With the highest average döner reviews, the most döner restaurants per 100.000 inhabitants, and scoring second place with cheapest döner, Dresden received the highest score in the overall ranking.
The team created a visually appealing landing page, with appropriate visualizations. The research was especially interesting for the cities mentioned in the rating, so different press releases were specifically created for local journalists. At the same time, the campaign was also interesting for food and lifestyle magazines, like BuzzFeed, and our press releases were adapted to match them as well.
Landing page of the digital PR campaign
The campaign is known from
About Lieferando
Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is a leading global online marketplace for meal delivery. Headquartered in Amsterdam, the company focuses on connecting consumers and restaurants through its platform. With over 680,000 connected partners, Just Eat Takeaway.com offers consumers a wide choice of dishes and food.
Just Eat Takeaway.com mainly works with partners that offer their own delivery service. In addition, the company provides a delivery service for partners who do not deliver themselves. The merger of Just Eat and Takeaway.com has quickly become a leading online marketplace for food delivery with locations in 20 countries: the USA, the UK, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain and Switzerland.
