LLMO and GEO agency strategies:
Lasting visibility in AI systems

Generative AI systems such as ChatGPT or Perplexity are fundamentally changing how people search for and find information online. Chatbots and AI-powered search tools now play a major role in this shift, and Google is also setting new standards for information discovery with AI Overviews and AI Mode. Only those who move with the times and account for the changes of the AI era will remain visible online.

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Securing AI visibility: Your LLMO and GEO agency

Claneo is your GEO agency for LLMO and GEO consulting. We develop cutting-edge strategies for Generative Engine Optimisation (GEO) and large language model optimisation (LLMO) to position your brand where the future of search is happening. Our expert team develops effective measures that perfectly complement your SEO projects and secure long-term success in the new AI landscape. As an AI SEO agency, we also help you use AI for SEO as part of a broader AI search optimisation strategy.

As part of our comprehensive LLMO and GEO consulting services, we first assess the AI readiness of your existing content and online presence, and then continuously analyse your visibility and traffic from AI sources to implement data-driven optimisations. Our goal is to strengthen your expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) in the digital space and establish you as a leading authority in your field.

We use a combination of strategic expertise, technical understanding, and creative content creation to maximise your visibility in generative search. For organisations looking for an LLMO agency or an AI search optimisation agency, this means one integrated approach across content, technology and authority.

Our LLMO and GEO approach

AI quick check

Want a quick first read on how visible you currently are in AI systems? We’ll look at this in an AI (GEO) quick check, in which we’ll review your visibility for selected prompts and examine the fundamental technical and content requirements.

GEO analyses and strategies

From quick check to strategy: we analyse your existing content and online presence in depth, taking strategic, technical and content-related factors into account. We then develop a tailored GEO/LLMO strategy with concrete recommendations for earning mentions and citations in AI answers, aligned with what matters most to your business.

AI visibility analysis and monitoring

We analyse the performance of your content and how your brand is perceived in generative AI systems like ChatGPT, Perplexity, and Google AI Overviews. Together with your team, we define the KPIs that matter most for your goals, then keep a close eye on them through ongoing monitoring, so we can act quickly whenever something shifts.

Strategic consulting for GEO and LLMO

As your strategic generative engine optimisation agency and sparring partner, we are here to guide you through the AI revolution. We offer regular updates on current developments, provide KPI recommendations to strengthen your monitoring, and support you with the specific challenges you face.

GEO workshops

Your team will receive tailored AI/GEO workshops and management presentations summarising current developments. Whether it’s upskilling your employees, summarising the latest trends, or providing strategic decision support, we’re here to present complex AI topics in a clear, comprehensive and action-oriented manner.

Content analysis and optimisation in the AI era

Content readiness analysis

We take a thorough look at your content from every angle – structure, language, multimedia elements and more. This includes an assessment of EEAT signals, with clear, actionable recommendations to make your content as visible and credible as possible in AI-powered search.

Content creation and optimisation according to GEO principles

We create and adapt content, so that it gets picked up and cited by AI systems like ChatGPT, Perplexity and Google AI Overviews. That means clear structure, conversational language, direct answers and intent-driven long-tail keywords. Where it makes sense, we also use AI to support and accelerate the content creation process.

Technical GEO/LLMO analysis

Technical consulting

We provide technical consulting for GEO and LLMO, focusing on the factors that have the greatest impact on your content visibility. Optimising for AI search engines like ChatGPT and Perplexity requires the right technical foundations, including Schema Markup, correct indexing and proper content rendering.

Log file analysis for AI bots

We analyse your server log files to understand exactly how AI bots interact with your website – which systems are crawling it, how frequently, and which content they’re reading. These insights reveal where AI crawlers are being blocked or ignored, and what needs to change to improve your visibility in AI-generated results.

Digital PR and authority building in the AI era

E-E-A-T audits and strengthening

The more credible your brand appears to AI systems, the more likely your content is to be featured in their answers. As your GEO agency, we analyse and strengthen your E-E-A-T signals – Experience, Expertise, Authoritativeness and Trustworthiness – to build the kind of reputation that both search engines and AI systems recognise and reward.

Digital PR and authority building

Digital PR aims to increase your brand mentions through the strategic placement of content in relevant media and platforms and by optimising your online presence. This strengthens your credibility and increases the likelihood of your brand being recognised by AI systems as a citable source.

Brand presence analysis

We will dive into your online brand presence – in search engines and beyond – to understand what AI brand perception looks like, whether the brand image is consistent, and which entities are linked to the brand. This will enable us to develop targeted action recommendations for your brand’s future strength.

Your advantages with Claneo – The specialised GEO/LLMO agency:

With Claneo at your side, you’ll benefit from a future-oriented approach and specific advantages:

Expertise in AI-powered search

Our team always stays up to date, continuously educating ourselves on the latest developments in Large Language Models and generative AI. When Claneo is your LLM optimisation agency, this knowledge is always at your disposal.

Holistic strategies

We integrate SEO, PR, content marketing, and brand building into a seamless strategy that strengthens your presence across all channels – including AI applications.

Data-driven optimisation

We utilise AI-powered processes to enable more precise and comprehensive data analysis and evaluations.

Future-proof SEO strategy

We ensure that your digital presence remains relevant and competitive in the future AI-dominated landscape.

Qualitätszertifikat Search Engine Optimization des Bundesverbands Digitale Wirtschaft (BVDW) für Claneo, gültig 01/25 bis 12/26

Auszeichnung Proud Partner GEO Agenturen 2026 von OMR Reviews für Claneo

Auszeichnung Proud Partner SEO Agencies 2026 von OMR Reviews für Claneo

Auszeichnung Top Agentur 2026 in der Kategorie Suchmaschinenoptimierung von Agenturtipp für Claneo

The quality of our services is regularly reviewed and certified

We place great value on the quality of our work and invest specifically in the continuous training of our employees. Our services and expertise are regularly reviewed by independent institutions such as the BVDW to ensure excellence.

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Why is GEO important for your website?

Optimising for Google alone is no longer enough. The way people find information has fundamentally shifted. Generative AI tools like ChatGPT, Claude, Gemini and Perplexity are now shaping what users see, read and trust. To stay visible, your content needs to work for these systems too. That’s exactly what we help you do.

Why optimise for AI:

The paradigm shift in information retrieval

More users are turning directly to AI chatbots for quick, concise answers to complex questions, or to explore topics in a conversational way in a kind of dialogue. These systems aggregate and synthesise information from across the web. If your content isn’t prepared for these systems, it won’t be considered in these direct answers, and users won’t be able to find you.

Building authority and trust in the AI era

When your company or brand is cited by leading AI systems as a credible and quotable source, it’s proof of trust and authority. It positions you as a leading expert in your field and strengthens your credibility with an increasingly AI-savvy audience.

Securing your digital visibility

The number of queries and information retrievals via AI-based interfaces is growing. If you don’t optimise for these channels, you’ll miss a significant and growing portion of your potential audience, and your content will remain invisible to users who no longer primarily click on traditional SERPs.

Meeting user expectations

Today’s users expect immediate, precise, and perfectly summarised answers. AI chatbots and search engines are designed to meet exactly this expectation. Your content must be structured and formulated so that it can be easily processed by AIs and integrated into convincing, direct answers.

Future-proofing your online presence

The shift toward AI-powered information delivery isn’t a passing trend; it’s a fundamental change in how people find and engage with content online. Investing in GEO now means your brand will stay relevant as that shift accelerates.

Platforms like Perplexity and Google AI Overviews cite their sources directly. This means that well-optimised content doesn’t just get seen, but it also drives traffic as users follow citations to explore further. With conversational AI tools like ChatGPT, Claude and Gemini, the goal is broader. To become part of the knowledge base these systems draw on, you must establish your brand as a trusted reference in your field.

A targeted strategy for Generative Engine Optimisation (GEO) and Large Language Model Optimisation (LLMO) is no longer an optional extra, but a fundamental part of a future-oriented digital marketing strategy. When you choose Claneo as your generative engine optimisation agency, you secure your long-term relevance and visibility online.

Clients who have grown with us

Thanks to the combination of competence, agility, and flexibility in daily collaboration, we are a valued partner of many renowned corporations as well as numerous SMEs and startups.

This is what our clients
say about working with us

Daniel Westbomke

Head of E-Commerce, Tennis-Point GmbH

“We came to Claneo via a recommendation – during the first conversation we had the feeling that we were in good hands. Claneo, Maggie and their team actively supported us in our shop migration and continue to support us in all SEO issues. Clear recommendation – they know what they are doing.”

Sabrina Hummel

UX & Frontend Solutions, Coop Gruppe

“Claneo supports us in all operational topics around SEO and is also a valuable discussion partner in strategic consulting. Working with the competent team is fun, and we achieve very good results on various platforms.“

Björn Kolbmüller

Founder & MD, zenloop.com

“Quality and transparency are central components of our long-standing collaboration with Claneo. Together with the team, we work on improving our website and optimizing relevant rankings.“

Our LLMO and GEO work process

Our structured approach ensures transparency and efficiency:

01 – Kick-off

Shared understanding of your goals and initial analysis of your current digital presence regarding generative AI

02 – Initial analysis

An in-depth analysis of your current visibility in AI systems, as well as the technical setup and content quality, to build a solid data foundation for your GEO strategy

03 – Strategy

Development of a customised LLMO and GEO strategy tailored to your specific needs and the functionality of relevant AI systems

04 – Implementation

Creation and optimisation of content, technical adjustments to your website, and building your E-E-A-T signals

Sounds good? Let’s discuss your LLMO and GEO solutions!

What is GEO and why does it matter for my business?

GEO (Generative Engine Optimisation) ensures your content becomes visible in AI system answers, exactly where users are asking for solutions directly today (for example, in AI Overviews or chatbots). Rather than optimising solely for rankings and clicks, GEO targets mentions, citations and brand presence in AI answers.

The stakes are straightforward: AI-generated answers are increasingly replacing or complementing traditional search results. Brands that aren’t represented there are losing visibility at every stage of the customer journey.

What is LLMO and how does it differ from GEO?

LLMO (Large Language Model Optimisation) focuses on optimising content and brand signals for language models themselves (for the training data that “feeds” language models). GEO is the broader approach, referring to optimisation for AI systems in general.

Does GEO replace traditional SEO?

No, GEO complements SEO, it doesn’t replace it. Strong SEO fundamentals such as a clean technical setup, well-structured content and solid authority remain the foundation that makes content trustworthy enough for AI systems to cite in the first place. The difference lies in the goal: SEO optimises for rankings and clicks, while GEO and LLMO optimise for mentions, citations and brand presence in AI-generated answers, regardless of whether a click follows.

Which AI systems does Claneo specifically optimise for?

Our strategies target three types of systems:

Search engines with AI summaries (e.g. Google’s AI Mode and AI Overviews)
AI assistants with web access (including ChatGPT and Perplexity)
LLMs without live web access (here, LLMO has a particularly strong effect through proximity to training data, authority and citability)

Depending on the system type, we adapt content formats, structure, off-page signals and monitoring accordingly.

How does Claneo measure success in GEO and LLMO?

Common KPIs for GEO include:

Number and share of mentions and direct as well as indirect citations in AI answers
Brand sentiment in the AI context
Topic/prompt coverage

We can also help you here

Content Marketing

We conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. We focus on the marketing of informative content rather than on the mere promotion of services or products. You can fully rely on our expertise to implement value-added content marketing campaigns on your website.

Content Marketing:
This is how we can help you

Offpage SEO

As a digital search marketing agency, we provide you with individual and targeted support in all core areas of offpage SEO. Our international team of experts develops sustainable strategies in close consultation with you and has already helped customers, such as Henkel, Coop, HelloFresh, and Viessmann achieve visible and long-term success.

LLMO and GEO agency strategies:Lasting visibility in AI systems