SEO for ecommerce platforms

Do you run an online store and want to sustainably boost your organic visibility? As an experienced SEO agency, we help you optimise your ecommerce platform for search engines so that it is technically sound, strategically planned, and tailored to your specific platform. Whether you want to address Shopify, Shopware, WordPress, or Magento, we know the unique characteristics of each system and will work with them to maximise your rankings.

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Our SEO services for ecommerce platforms

Every ecommerce platform has its own benefits and challenges. That’s why our ecommerce SEO strategies are always platform-specific:

Technical SEO for online stores

We analyse crawlability, indexing, load times, and Core Web Vitals for your store. This ensures that search engines can efficiently crawl and index your pages.

Content optimisation for category pages

Category pages are often the most important entry points for organic traffic. We optimise structure, copy, and internal linking to achieve maximum visibility.

Product page SEO

From unique product descriptions to structured data and image optimisation, we get your product pages ready for Google and other search engines.

SEO support for shop migrations

A platform change carries SEO risks. We support your migration with redirect strategies, URL mapping, and post-launch monitoring.

International ecommerce SEO

Selling in multiple countries? We implement hreflang tags correctly, optimise for local search queries, and ensure clean international site architecture.

Ecommerce platforms we support

The ecommerce platforms that we specialise in include:

Shopify

Quick to implement with an app ecosystem and limited technical customisation options.

Learn more about Shopify SEO

Magento

Enterprise solution, complex and highly scalable.

Learn more about Magento SEO

The benefits of choosing Claneo

Platform expertise

We are experts in the technical specifications of all major ecommerce platforms.

Holistic approach

We cover everything from technical foundations to content, all under one roof.

Data-driven strategies

Our recommendations are based on solid analysis, not guesswork.

Transparent collaboration

You always know what we’re working on and have clear visibility of the results we’re achieving.

Clients who
grow with us

Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations and numerous SMEs and start-ups.

This is what our clients
say about working with us

Daniel Westbomke

Head of E-Commerce, Tennis-Point GmbH

“We came to Claneo via a recommendation – during the first conversation we had the feeling that we were in good hands. Claneo, Maggie and their team actively supported us in our shop migration and continue to support us in all SEO issues. Clear recommendation – they know what they are doing.”

Sabrina Hummel

UX & Frontend Solutions, Coop Gruppe

“Claneo supports us in all operational topics around SEO and is also a valuable discussion partner in strategic consulting. Working with the competent team is fun, and we achieve very good results on various platforms.“

Björn Kolbmüller

Founder & MD, zenloop.com

“Quality and transparency are central components of our long-standing collaboration with Claneo. Together with the team, we work on improving our website and optimizing relevant rankings.“

Our SEO process for ecommerce platforms

01 – Analysis

Technical audit and competitive analysis of your store

02 – Strategy

Development of a customised SEO roadmap

03 – Implementation

Hands-on optimisation or briefings for your development team

04 – Monitoring

Continuous performance measurement and implementation of necessary adjustments

Sound good? Let’s talk about your specific SEO needs.

Frequently asked questions about ecommerce search engine optimisation

Which ecommerce platform is best for SEO?

Every system has pros and cons. What matters most is the right configuration and optimisation. We’d be happy to help you find the platform that fits your needs.

How long does it take for SEO measures to take effect?

Initial improvements are often visible after 3–6 months. Sustainable, ongoing rankings require ongoing work.

Does Claneo also support shop relaunches?

Yes, we support with migrations and relaunches to avoid ranking losses.

Also here we can support you

Content Marketing

We conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. We focus on the marketing of informative content rather than on the mere promotion of services or products. You can fully rely on our expertise to implement value-added content marketing campaigns on your website.

Content Marketing:
This is how we can help you

Offpage SEO

As a digital search marketing agency, we provide you with individual and targeted support in all core areas of offpage SEO. Our international team of experts develops sustainable strategies in close consultation with you and has already helped customers, such as Henkel, Coop, HelloFresh, and Viessmann achieve visible and long-term success.