Google Ads Auction Insight

Auction data is an important feature in Google Ads. It quickly shows which websites directly compete with you for ad placements. In Google Ads, you can only view and export auction data at account level or for individual campaigns and ad groups. There is no way to create a report that shows the data for every campaign or keyword in one table, for example.

The Auction Insight dashboard is a workaround that displays auction data at campaign and keyword level in a single table. Optionally, you can even add the time segment “week”. This makes direct comparisons of campaigns or keywords easier, which is especially helpful if your Google Ads account contains many campaigns and keywords.