SEO Agency for Spain and Latin America: Succeeding in the Spanish-Speaking Market

Unlock your business potential with Claneo – your international SEO and GEO agency for Spain and LATAM. Our team of native SEO experts combine deep local knowledge with internationally tested Spanish SEO services and strategies to ensure that your campaigns achieve the best possible results.

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Market insights: Spain’s and LATAM’s digital landscape

With their dynamic digital markets, Spain and Spanish-speaking Latin America offer significant opportunities for businesses. Here’s a snapshot of the strength of these regions’ digital landscapes:

Spain

Population & internet usage

47.5 million residents, with 95.8% of the population aged 16-74 using internet.

Economic power

GDP of €1.59 trillion in 2024, with 3.2% annual growth, one of the strongest in the eurozone.

E-commerce growth

€44.9 billion in the first half of 2024, with 13.2% average YOY expansion.

Mobile dominance

61.25 million mobile lines for 47.5M population, with 88% of mobile lines having internet access

Latin America

Population & internet usage

663 million population with 76.2% internet penetration.

Economic power

Regional GDP of $7.31 trillion with 2.4% growth projected for 2025.

E-commerce growth

$316 billion market volume in 2024, representing some of the fastest-growing online retail economies worldwide

Mobile dominance

61% connect via mobile services vs 17% via fixed broadband

Why partner with an SEO and GEO agency
for Spain and LATAM?

Search engine optimization in Spanish is about much more than translating your content. If you want to succeed, you need to consider factors like the different cultural characteristics and differences between different Spanish-speaking countries. This is all the truer with the development of generative search with AI, also known as Generative Engine Optimization (GEO). Here’s what sets the Spanish-speaking market apart:

Linguistic diversity & cultural nuances: Spanish isn’t monolithic – it has multiple variants. Consumers appreciate when brands respect the local differences in language and adapt their communication accordingly.
Regional market differences: There are significant differences in search behavior in Spain and LATAM countries. Specific markets require specific and localized SEO strategies.
Technical considerations: Success in these markets requires the right domain structure, accurate hreflang tags for multilingual sites, and structured markup for rich search results tailored to local search engines and user preferences.
Search behavior patterns: Spanish-speaking users prefer detailed content, local recommendations, and brands that demonstrate genuine understanding of their local market and cultural context.
Market opportunities: With over 450 million Spanish speakers, these markets offer tremendous growth potential for brands that know how to adapt their approach correctly to local preferences and search patterns.

Clients who
grow with us

Due to the combination of competence, speed, and flexibility in our daily cooperation, we are a valued partner of renowned corporations and numerous SMEs and start-ups.

Our country experts

Those who want to achieve international success in search engine optimization must first and foremost act locally. This requires country experts who are not only familiar with the search habits of the respective target group but also master the linguistic subtleties of the target market. Our country experts support and advise you here in the areas of local SEO, onpage and offpage optimizations, SEA, content marketing, and market and target group analyses in more than 10 languages.

Claneo’s SEO services for Spain and Latin American markets

As an experienced SEO agency for Spain and LATAM, Claneo offers a comprehensive suite of services for success in the Spanish-speaking market. We take care of everything – from a thorough analysis of your current position and market opportunities, to a fully developed strategy aligned with your business objectives.
Our services are customizable to your needs and include:

Technical SEO

tailored for Spain and Latin America, including optimal domain strategy, on-page improvements, mobile-first optimization, and legal compliance.

Link building and digital PR

through partnerships with Spanish-speaking websites, directories, and local media for high-quality backlinks.

Regular reporting

and ongoing strategy adjustments to keep your business visible and competitive in search results.

Identification of authentic Spanish search terms

and regional search differences by native experts.

Creation and localization

of culturally adapted and SEO-friendly content by Spanish-speaking native experts with seasonality planning for major Spanish and LATAM events.

At Claneo, we understand the unique challenges and opportunities of the Spanish and LATAM online markets and tackle them with learned expertise. This makes us a skilled partner for businesses looking to take on the Spanish-speaking market.

Sounds good? Then let’s talk about your international SEO needs.

Your GEO agency for Spain and LATAM: Ensuring visibility in generative search

As search behavior evolves with AI-powered tools like ChatGPT, Perplexity, and Google’s AI Overviews, traditional SEO strategies need to adapt. GEO ensures that your content appears in AI-generated responses and summaries, positioning your brand as a trusted source in this new search landscape.

Spanish and LATAM users are increasingly turning to AI-powered search tools for quick, comprehensive answers. Our GEO services for these markets include:

AI visibility analysis

Monitoring how your brand and content appear in AI-generated responses across platforms like ChatGPT, Perplexity, and Google AI Overviews

Content optimization for AI

Adapting your content structure, language, and format to be easily processed and cited by AI systems

E-E-A-T enhancement

Strengthening your Experience, Expertise, Authoritativeness, and Trustworthiness signals to increase likelihood of AI citations

Technical implementation

Schema markup and structured data optimization specifically for AI crawlers and language models

Brand mention strategy

Building authoritative mentions across French digital platforms to establish your entity recognition in AI systems

Frequently Asked Questions

What are the biggest mistakes brands make when targeting Spanish-speaking markets?

A common mistake is treating all Spanish-speaking markets as a single entity and using generic translations. Spanish varies greatly by country in terms of vocabulary, expressions, and even search intent. Brands sometimes overlook the need to localize their Spanish-language SEO content, missing out on country-specific keywords, search trends, and cultural nuances.

How quickly can we expect SEO results in Spain and LATAM?

Initial improvements typically appear within 3-6 months. These could be better rankings for long-tail keywords and increased traffic, for example. However, achieving substantial growth for competitive terms and establishing strong market authority requires 6-12 months of consistent, high-quality SEO and content marketing efforts.

What are the key legal requirements for websites in this region?

Spain requires full GDPR compliance, including detailed cookie consent and privacy policies. LATAM has no unified legal framework, but each major market (Mexico, Colombia, Argentina, Brazil) has distinct data protection and consumer rights laws that must be addressed individually for complete compliance.

Macht KI traditionelles SEO in Spanien und Lateinamerika obsolet?

Traditional rankings don’t guarantee visibility in AI-powered search results like Google’s AI Overviews. Generative Engine Optimization structures your content to become the source for AI-generated responses. It focuses on conversational queries, clear data points, and demonstrable expertise that AI models can easily understand and feature, ensuring visibility in the evolving search landscape.

Is AI making traditional SEO in Latin America and Spain obsolete?

Not at all. AI is transforming SEO, not replacing it, in both Spain and LATAM. Core fundamentals like technical optimization, quality content, and authoritative backlinks remain as important as ever. The key change is that AI adds a new layer: the need to optimize for direct answers and conversational search. The focus is shifting from simply ranking to becoming the definitive, citable source that AI models trust and feature in their responses. It’s an evolution, not an extinction.

We can also help you here

Content Marketing

We conceptualize holistic content marketing campaigns and develop sophisticated seeding strategies with maximum effectiveness. We focus on the marketing of informative content rather than on the mere promotion of services or products. You can fully rely on our expertise to implement value-added content marketing campaigns on your website.

Content Marketing:
This is how we can help you

Offpage SEO

As a digital search marketing agency, we provide you with individual and targeted support in all core areas of offpage SEO. Our international team of experts develops sustainable strategies in close consultation with you and has already helped customers, such as Henkel, Coop, HelloFresh, and Viessmann achieve visible and long-term success.