Your Agency for
International SEO, GEO & Content Marketing
Your Agency for
International SEO, GEO & Content Marketing
Request free of charge & without obligation







An SEO Agency with Over 80 Experts
Claneo is a multi-award winning SEO agency based in Berlin, specializing in international SEO and content marketing. Alongside expertise and high-quality work, we bring enthusiasm for the people and brands we work with. We value cooperation and put our 6 core values into practice: innovation, satisfaction, partnership, transparency, quality and performance.
Our experts regularly share their knowledge at major trade fairs and conferences, contribute guest articles to respected industry publications, and create content for relevant online platforms.
















Our Expertise
Our team of over 80 experts supports our clients across a wide range of industries with search engine optimization (SEO), international SEO, off-page SEO, content marketing, content creation, marketing efficiency and digital PR.
Our Clients


Our success stories
Explore how we improved organic rankings on Google through a digital PR campaign and increased website traffic with a comprehensive content marketing strategy. Get inspired by the results and discover how we could support your business.

Our SEO Services
With years of cross-industry experience, we support you in developing and implementing a comprehensive SEO strategy. Together, we will create tailored campaigns to improve rankings, increase visibility, and deliver long-term results.
Our support covers the key areas of search engine optimization, from keyword strategy to on-page and off-page optimization. We can also advise you on current developments and the future of organic search.

Our strategic SEO services include keyword strategies, SEO potential analyses, technical audits, website relaunch support, needs analyses, and content and off-page strategies. We tailor our approach to your organization’s needs and objectives.
Our SEO consultants conduct in-depth analyses to assess the current state of your website’s search engine optimization. We develop specific, actionable recommendations that can be implemented directly to improve your visibility in search results.
Our SEO experts assess the performance and content of your website, reviewing either selected page types or the entire site. Using relevant key performance indicators (KPIs) and a review of individual pages, we develop practical recommendations to improve your search visibility and rankings. For a more detailed review of individual pages, we recommend our Qualitative Content Analysis.
We work with you to assess your content and keyword needs based on your business model, website, and target audience. This helps you determine how much content to create and which formats to use to improve visibility and pursue top rankings in search results.
Together we will develop a domain strategy tailored to your circumstances, target language, and target country. We will then implement it to strengthen your online presence.
As your SEO agency, we will help ensure a successful website relaunch without any loss of visibility or drop in traffic. We integrate SEO right into the planning process from the outset and prepare thoroughly for the technical migration to ensure everything runs smoothly.
App store optimization helps your app stand out among the many other options available. We can help improve its rankings and visibility in app stores so that your app gets the attention it deserves.
We develop tailored local SEO strategies that go beyond your website. Our aim is to increase your visibility as a service provider and attract more visitors to your physical locations.
We provide comprehensive advice and help you understand your customers’ needs. Together, we will develop a tailored SEO strategy for your e-commerce presence to increase sales.
YouTube is one of the world’s largest search engines and offers significant opportunities to reach your audience. We help you develop a tailored video strategy, optimize your videos, and connect with the people you want to reach. Together, we will work to improve your videos’ rankings and your business’s visibility.
We analyze your current Pinterest strategy and those of your competitors, then develop specific recommendations. These help you optimize your company’s Pinterest presence and improve the visibility of your Pins.
What customers say about working with us

Mladen Lacic
“Claneo is an agency that feels like an extended internal team. There is no task too big or too small not to trustfully put it in their hands.”

Perter Hartmann
“Claneo won out over well-known search agencies in our pitch, even though they were fresh to the market – they were simply better. In the meantime, they have become valued partners who have helped us significantly increase traffic to international brand websites. We appreciate the combination of competence, speed and flexibility in the daily cooperation. Clear recommendation for all non-market partners!”

Carolin Wachhorst
“Claneo is a reliable partner when it comes to creating and optimizing advice content for our do-it-yourself section “DIY”. In particular, the quality and good communication convince us again and again in our joint work.”

Norman Nielsen
“I have known the team and especially the founders for many years as perfect companions in my daily online marketing life. I appreciate their absolute quality and expertise.”

Jörg Erdmann
“In Claneo, we have found a reliable partner who not only helped us strategically with the planning of a content portal, but also made a significant contribution to the operational implementation of the portal. Claneo’s editors perfectly complemented our in-house capabilities.

Why work with Claneo?
Maintaining strong organic rankings requires ongoing search engine optimization. We work alongside you as an experienced partner, complementing your in-house team.

How We Work With You
01 – Kickoff & Goal Setting
Successful search and content marketing starts with a clear understanding of your goals. In our kickoff meeting, we get to know your business, audience, and products or services, and agree on shared objectives.
02 – Strategy
Once we have defined your goals, we develop a customized strategy covering all aspects of search and content marketing.
Our outside-in analysis identifies topics, keywords, and targeting options relevant to your audience. This informs how we use online marketing channels efficiently and optimize your website or online store for potential customers. Our recommendations address both technical and content-related factors.03 – Conception and implementation
Using the strategy as our starting point, we develop content concepts suited to your audience and the intended media channels. Once we agree on a content marketing concept with you, we put it into practice—from research and data collection to content creation and distribution.
For SEO projects, we work together to implement the agreed recommendations, coordinating with our internal teams and specialist agencies. Our country experts support strategy, technical SEO, content, off-page SEO, and digital PR.
We align our capacity and resources with your needs and bring our years of international experience to your business.
04 – Reporting
After implementing content marketing campaigns and SEO measures, we measure their performance and assess the results. We regularly review our approach, apply what we have learned, and adapt our strategies to changing market conditions.



What Defines Us
People | Passion | Expertise

Do not miss any of our news.

We use your contact information for our monthly newsletter. You can find more detailed info in our privacy policy.


Certified quality
We attach great importance to the quality of our work and invest specifically in the continual training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the BVDW. So that our customers can be sure that we always act according to our best conscience and knowledge, we have also committed ourselves to complying with certain quality criteria.
Current publications
Our experts regularly write guest articles for important trade magazines such as Website Boosting and t3n, industry-relevant online portals and create guides such as the OMR SEO and Content Marketing Reports.
Upcoming lectures
Want to benefit from our know-how or just get to know us personally? Our experts regularly give talks at conferences such as the OMR Festival, Nexus, DMEXCO, Berlin EXPO, SEOkomm, SEO-Day and many more.
Free SEO-tools
If we are not satisfied with the selection of tools in a particular area, we simply develop our own. With the International Search Tool and the Google Snippet Optimizer, we give you free online marketing tools that can help you make your daily work better and more cost-effective.


Frequently asked questions
SEO (search engine optimization) is the process of improving your website’s visibility in organic search results on search engines such as Google. Its aim is to help people find your website when searching for relevant topics, products, or services.
Higher rankings for relevant search terms can lead to more clicks. The search result snippet—a short preview of a page’s content—helps users decide whether to visit. Once they arrive, the page should address what they were looking for.
Beyond general-purpose search engines, specialized platforms also help users find specific products and services, such as:
- Amazon for product searches
- Indeed for job searches
- Booking.com for hotel searches
- Image search
- Video search
- News search
- Shopping search
On-page SEO covers improvements made directly to your website, such as optimizing content, meta tags, and internal links.
Off-page SEO focuses on activities outside your website, particularly earning backlinks. Social media engagement can support content distribution, but it should not be presented as a direct Google ranking factor.
Our SEO approach considers both on-page and off-page activities.
An SEO agency helps clients improve their websites’ organic rankings in relevant search engines. Its work typically includes content creation, link building, and technical SEO.
Many agencies also offer SEO strategy development, PR campaigns, tracking implementation, and conversion rate optimization.
Businesses often need to decide whether to invest in SEO, SEA (search engine advertising), or both. A considered search engine marketing strategy combines the two.
SEO focuses on long-term results, while SEA can generate results more quickly. With targeted optimization, they can complement each other to increase visibility, traffic, leads, and revenue.
The saying “SEO is a marathon, not a sprint” reflects its long-term focus.
Claneo: Content Marketing & SEO Agency
Claneo is a multi-award-winning SEO agency based in Berlin, specializing in international SEO and content marketing. Founded in 2017, it offers search engine optimization (SEO), international SEO, off-page SEO, generative engine optimization (GEO), content marketing, content creation, marketing efficiency, and digital PR services.
Its team of over 80 experts provides services in more than ten languages.
Claneo functions around the core values of innovation, satisfaction, partnership, transparency, performance, and quality.
Its clients include well-known corporations, SMEs, and startups across industries including FMCG, e-commerce, travel, finance, insurance, healthcare, and pharmaceuticals.
On kununu, employees give Claneo an average rating of 4.6 out of 5.

















