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Your Agency for
International SEO, GEO & Content Marketing

Your Agency for
International SEO, GEO & Content Marketing

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An SEO Agency with Over 80 Experts

Claneo is a multi-award winning SEO agency based in Berlin, specializing in international SEO and content marketing. Alongside expertise and high-quality work, we bring enthusiasm for the people and brands we work with. We value cooperation and put our 6 core values into practice: innovation, satisfaction, partnership, transparency, quality and performance.

Our experts regularly share their knowledge at major trade fairs and conferences, contribute guest articles to respected industry publications, and create content for relevant online platforms.

Known from
Known from
Claneo erwähnt bei OMR
Claneo SEO-Kolumne in der W&V
Claneo erwähnt in Horizont
Claneo als Fachautoren in der Website Boosting
Claneo als Fachautoren im t3n-Magazin
Claneo erwähnt in Meedia
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Our Expertise

Our team of over 80 experts supports our clients across a wide range of industries with search engine optimization (SEO), international SEO, off-page SEO, content marketing, content creation, marketing efficiency and digital PR.

Our Clients

We work with well-known corporations, small and medium-sized enterprises (SMEs) and startups. Our clients span industries including fast-moving consumer goods (FMCG), e-commerce, travel, finance, insurance, healthcare, and pharmaceuticals.

Our success stories

Explore how we improved organic rankings on Google through a digital PR campaign and increased website traffic with a comprehensive content marketing strategy. Get inspired by the results and discover how we could support your business.

 

Pattex Deutschland

Content Marketing

HelloFresh

Digital PR

    Our SEO Services

    With years of cross-industry experience, we support you in developing and implementing a comprehensive SEO strategy. Together, we will create tailored campaigns to improve rankings, increase visibility, and deliver long-term results.

    Our support covers the key areas of search engine optimization, from keyword strategy to on-page and off-page optimization. We can also advise you on current developments and the future of organic search.

    Strategic SEO

    Our strategic SEO services include keyword strategies, SEO potential analyses, technical audits, website relaunch support, needs analyses, and content and off-page strategies. We tailor our approach to your organization’s needs and objectives.

    Technical SEO, Audits & Consulting

    Our SEO consultants conduct in-depth analyses to assess the current state of your website’s search engine optimization. We develop specific, actionable recommendations that can be implemented directly to improve your visibility in search results.

    Content Audits

    Our SEO experts assess the performance and content of your website, reviewing either selected page types or the entire site. Using relevant key performance indicators (KPIs) and a review of individual pages, we develop practical recommendations to improve your search visibility and rankings. For a more detailed review of individual pages, we recommend our Qualitative Content Analysis.

    Content & Keyword Strategies

    We work with you to assess your content and keyword needs based on your business model, website, and target audience. This helps you determine how much content to create and which formats to use to improve visibility and pursue top rankings in search results.

    Domain Strategies

    Together we will develop a domain strategy tailored to your circumstances, target language, and target country. We will then implement it to strengthen your online presence.

    Website Relaunch & Migration Support

    As your SEO agency, we will help ensure a successful website relaunch without any loss of visibility or drop in traffic. We integrate SEO right into the planning process from the outset and prepare thoroughly for the technical migration to ensure everything runs smoothly.

    App Store Optimization

    App store optimization helps your app stand out among the many other options available. We can help improve its rankings and visibility in app stores so that your app gets the attention it deserves.

    Local SEO

    We develop tailored local SEO strategies that go beyond your website. Our aim is to increase your visibility as a service provider and attract more visitors to your physical locations.

    E-Commerce SEO

    We provide comprehensive advice and help you understand your customers’ needs. Together, we will develop a tailored SEO strategy for your e-commerce presence to increase sales.

    YouTube SEO

    YouTube is one of the world’s largest search engines and offers significant opportunities to reach your audience. We help you develop a tailored video strategy, optimize your videos, and connect with the people you want to reach. Together, we will work to improve your videos’ rankings and your business’s visibility.

    Pinterest SEO

    We analyze your current Pinterest strategy and those of your competitors, then develop specific recommendations. These help you optimize your company’s Pinterest presence and improve the visibility of your Pins.

    What customers say about working with us

    Mladen Lacic

    Head of Global Online Marketing, BIKE24

    “Claneo is an agency that feels like an extended internal team. There is no task too big or too small not to trustfully put it in their hands.”

    Perter Hartmann

    Head of Digital Transformation, Henkel

    “Claneo won out over well-known search agencies in our pitch, even though they were fresh to the market – they were simply better. In the meantime, they have become valued partners who have helped us significantly increase traffic to international brand websites. We appreciate the combination of competence, speed and flexibility in the daily cooperation. Clear recommendation for all non-market partners!”

    Carolin Wachhorst

    Content Managerin, TOOM Baumarkt

    “Claneo is a reliable partner when it comes to creating and optimizing advice content for our do-it-yourself section “DIY”. In particular, the quality and good communication convince us again and again in our joint work.”

    Norman Nielsen

    Director Growth, Omio

    “I have known the team and especially the founders for many years as perfect companions in my daily online marketing life. I appreciate their absolute quality and expertise.”

    Jörg Erdmann

    Director Marketing, SOLARWATT

    “In Claneo, we have found a reliable partner who not only helped us strategically with the planning of a content portal, but also made a significant contribution to the operational implementation of the portal. Claneo’s editors perfectly complemented our in-house capabilities.



      Why work with Claneo?

      Quadrat
      Experience Across Industries
      Our experience across industries helps us develop tailored action plans to improve your search rankings over the long term and strengthen your relevance to your audience. We provide strategic advice, hands-on support, and share our expertise through training and workshops.
      Tailored SEO Services
      In close consultation with you, we develop a tailored SEO strategy covering all upcoming and ongoing SEO measures. Whether you need an interim SEO manager or Head of SEO, troubleshooting, competitive analysis, or search due diligence, we provide support where your business needs it.
      A Collaborative Partnership

      Maintaining strong organic rankings requires ongoing search engine optimization. We work alongside you as an experienced partner, complementing your in-house team.

      Native-Speaking Experts
      With in-house coverage of more than 10 languages and expertise in the corresponding markets, we offer our clients the best online marketing services, including support for international markets.
      Independently Certified Expertise
      We place a high value on the quality of our services and invest in ongoing staff training to keep pace with developments in search engine optimization. Independent organizations, including the BVDW, regularly assess and certify our services and expertise.

      How We Work With You  

      01 – Kickoff & Goal Setting

      Successful search and content marketing starts with a clear understanding of your goals. In our kickoff meeting, we get to know your business, audience, and products or services, and agree on shared objectives.

      02 – Strategy

      Once we have defined your goals, we develop a customized strategy covering all aspects of search and content marketing.

      Our outside-in analysis identifies topics, keywords, and targeting options relevant to your audience. This informs how we use online marketing channels efficiently and optimize your website or online store for potential customers. Our recommendations address both technical and content-related factors.

      03 – Conception and implementation

      Using the strategy as our starting point, we develop content concepts suited to your audience and the intended media channels. Once we agree on a content marketing concept with you, we put it into practice—from research and data collection to content creation and distribution.

      For SEO projects, we work together to implement the agreed recommendations, coordinating with our internal teams and specialist agencies. Our country experts support strategy, technical SEO, content, off-page SEO, and digital PR.

      We align our capacity and resources with your needs and bring our years of international experience to your business.

      04 – Reporting

      After implementing content marketing campaigns and SEO measures, we measure their performance and assess the results. We regularly review our approach, apply what we have learned, and adapt our strategies to changing market conditions.


      What Defines Us

      Unique
      We do not offer standard packages. Every project is different, so we tailor our work to your requirements and business goals.
      Experienced
      With years of experience across industries, our team members are leaders in online marketing.
      Industry Leaders
      We use our expertise to help clients exceed their goals. We regularly set new standards and share our knowledge with the industry.
      Independent
      We work independently, making decisions in our clients’ best interests without outside influence. Our approach is guided by what delivers the strongest results for your business.

      People | Passion | Expertise

      Our experts are passionate about sharing their knowledge. Explore their insights in our expert-authored articles.



      Do not miss any of our news.

      We use your contact information for our monthly newsletter. You can find more detailed info in our privacy policy.

      We attach great importance to the quality of our work and invest specifically in the continual training of our employees. For this reason, we regularly have our services and expertise audited by independent institutions such as the BVDW. So that our customers can be sure that we always act according to our best conscience and knowledge, we have also committed ourselves to complying with certain quality criteria.

      Our experts regularly write guest articles for important trade magazines such as Website Boosting and t3n, industry-relevant online portals and create guides such as the OMR SEO and Content Marketing Reports.

      Want to benefit from our know-how or just get to know us personally? Our experts regularly give talks at conferences such as the OMR Festival, Nexus, DMEXCO, Berlin EXPO, SEOkomm, SEO-Day and many more.

      If we are not satisfied with the selection of tools in a particular area, we simply develop our own. With the International Search Tool and the Google Snippet Optimizer, we give you free online marketing tools that can help you make your daily work better and more cost-effective.



        Frequently asked questions

        What is SEO?

        SEO (search engine optimization) is the process of improving your website’s visibility in organic search results on search engines such as Google. Its aim is to help people find your website when searching for relevant topics, products, or services.

        Higher rankings for relevant search terms can lead to more clicks. The search result snippet—a short preview of a page’s content—helps users decide whether to visit. Once they arrive, the page should address what they were looking for.

        Beyond general-purpose search engines, specialized platforms also help users find specific products and services, such as:

        • Amazon for product searches
        • Indeed for job searches
        • Booking.com for hotel searches
        SEO can also focus on different types of search, including:

        • Image search
        • Video search
        • News search
        • Shopping search
        Why is SEO important?
        An effective SEO strategy helps your business attract more qualified visitors, increase the likelihood of conversions and, ultimately, boost turnover. We help you improve your online presence and reach your target audience.
        How long does it take to see SEO results?
        The time it takes to see SEO results depends on competition, your industry, and your strategy’s objectives. Initial ranking improvements can typically become apparent within 3 to 6 months. We take a long-term approach focused on sustainable results.
        How much do SEO agency services cost?
        SEO costs vary depending on your business’s requirements and the complexity of the strategy. We offer tailored packages based on your needs. Contact us for a no-obligation quote.
        How do you measure SEO success?
        We measure the success of your SEO activities using key performance indicators (KPIs), including organic traffic, keyword rankings, conversion rates, and search visibility. Regular reports document progress and inform adjustments to the strategy.
        Does Claneo offer customized SEO strategies?
        Yes. We develop tailored SEO strategies based on your business’s goals and requirements. We analyze your industry, audience, and competitors to identify and implement the most effective activities.
        What should you look for in an SEO and content marketing agency?
        Look for expertise, experience, and measurable results. A good agency should develop strategies tailored to your business’s goals and provide transparent reporting and clear communication. You should be able to understand what the agency is doing and track its progress.
        What is the difference between on-page and off-page SEO?

        On-page SEO covers improvements made directly to your website, such as optimizing content, meta tags, and internal links.

        Off-page SEO focuses on activities outside your website, particularly earning backlinks. Social media engagement can support content distribution, but it should not be presented as a direct Google ranking factor.

        Our SEO approach considers both on-page and off-page activities.

        How often should an SEO strategy be reviewed?
        SEO requires ongoing review and adjustment. We recommend reviewing your strategy at least every six months to keep it aligned with current trends and algorithm changes. We support you throughout that process.
        What common SEO mistakes should you avoid?
        Common SEO mistakes include overlooking keyword research, neglecting mobile optimization, creating duplicate content, and failing to establish a clear internal linking structure. We help you avoid these issues and develop an effective strategy.
        Does your SEO agency also offer training courses or workshops?
        Yes. We offer training courses and workshops that give you and your team the knowledge to implement SEO strategies independently. We share our expertise to strengthen your in-house capabilities.
        Which businesses can benefit from SEO?
        SEO is suitable for businesses of all sizes, from small startups and medium-sized companies to large corporations and online stores. Goals and results vary, so it is important to develop the right strategy from the outset with support from qualified specialists.
        What does an SEO agency do?

        An SEO agency helps clients improve their websites’ organic rankings in relevant search engines. Its work typically includes content creation, link building, and technical SEO.

        Many agencies also offer SEO strategy development, PR campaigns, tracking implementation, and conversion rate optimization.

        Should you invest in SEO, paid search, or both?

        Businesses often need to decide whether to invest in SEO, SEA (search engine advertising), or both. A considered search engine marketing strategy combines the two.

        SEO focuses on long-term results, while SEA can generate results more quickly. With targeted optimization, they can complement each other to increase visibility, traffic, leads, and revenue.

        The saying “SEO is a marathon, not a sprint” reflects its long-term focus.

        Claneo: Content Marketing & SEO Agency 

        Claneo is a multi-award-winning SEO agency based in Berlin, specializing in international SEO and content marketing. Founded in 2017, it offers search engine optimization (SEO), international SEO, off-page SEO, generative engine optimization (GEO), content marketing, content creation, marketing efficiency, and digital PR services.

        Its team of over 80 experts provides services in more than ten languages.

        Claneo functions around the core values of innovation, satisfaction, partnership, transparency, performance, and quality.

        Its clients include well-known corporations, SMEs, and startups across industries including FMCG, e-commerce, travel, finance, insurance, healthcare, and pharmaceuticals.

        On kununu, employees give Claneo an average rating of 4.6 out of 5.

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        Quadrate und Foto von lächelnder Mitarbeiterin
        Quadrate und Foto von lächelnder Mitarbeiterin
        Claneo Logo
        Revaler Straße 30
        10245 Berlin, Deutschland

        Claneo ist eine SEO- und GEO-Agentur mit Sitz in Berlin, gegründet 2017. Das Team aus über 80 Expert:innen betreut internationale Kund:innen in mehr als zehn Sprachen und ist BVDW-zertifiziert sowie OMR Reviews Proud Partner in den Kategorien SEO und GEO 2026. Claneo veröffentlichte das erste deutschsprachige Fachbuch zu Generative Engine Optimization und richtet die Konferenz GEO KNOW HOW aus.
        +49 30 76731 90 00